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Big Controversy: Should We Stop All Certification Now? Join the Debate…

Beyond Philosophy

Instead of starting with a clear Customer Experience vision and working back from there, they add technology to make up for its lack. . Few companies have a Chief Customer Officer. Marketing people don’t know the right approach to creating a customer-centered experience.

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Customer Experience + Marketing: Pro’s & Con’s

ClearAction

Voice-of-the-customer is often viewed by customers as doing the company a favor, sometimes as drudgery, sometimes as a way to get rapid help, sometimes as an exercise in a black hole. Customers want what they buy to be easy and nice to discover and get and use.

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Understanding the Joint Success Plan: A Tool for Outcome-Based Customer Success Management

ChurnZero

This is a guest blog post by Jay Nathan, Chief Customer Officer at Higher Logic. A J oint Success Plan is a simple but powerful tool for outcome-based customer success management. It’s designed to help solution providers align with their customers’ business goals and objectives.

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The why, when, and how of customer (re-)segmentation with ChurnZero CCO Alli Tiscornia

ChurnZero

If (nearly) missed targets are becoming the norm, it might be time for you to dust off and revamp your customer segmentation strategy. Re-segmenting your customer base is a natural evolution of your company, product, and team’s growth. Naomi: AMA stands for “ask me anything.” Then we held a live meeting where we answered them all.

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Q&A: Customer Success Study Results Revealed

ChurnZero

To help make sense of the survey data, give their expert take on what it means for Customer Success teams, and offer up maturity recommendations based on the findings, we invited Megan Macaluso, VP Customer Success & Operations at ESG, and Jay Nathan, Chief Customer Officer at Higher Logic, to join us for a webinar.

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The CCO Job Description Not to Use

Education Services Group

Raise your hand if you’ve ever read a job description like this: We’re hiring a Chief Customer Officer! That understanding offers companies the opportunity to expand the concept of customer-centricity and takes it into the realm of work, details, effort, emotion, and measurement.

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Customer Experience + Marketing: Pro’s & Con’s

ClearAction

Voice-of-the-customer is often viewed by customers as doing the company a favor, sometimes as drudgery, sometimes as a way to get rapid help, sometimes as an exercise in a black hole. Customers want what they buy to be easy and nice to discover and get and use.