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It doesn’t connect your CRM with the point of sales to inform agents about the customers. Instead, Mead says it shows how to journeymap, incorporate analytics, and voice-of-customer insight into your organization. Few companies have a ChiefCustomerOfficer.
For some companies, they take customerjourneymapping at a basic level to the point that it doesn’t encapsulate the maximum value that you can get out of this exercise. There are even companies with customer success teams but don’t have customerjourneymaps which can be considered as a loophole.
The customerjourneymap (CJM) is a useful and crucial tool to help businesses uncover and visualize the experience their customers have when interacting with the brand from the customer’s point of view. That last underlined phrase underscores the criticality and validity of the customerjourney.
Raise your hand if you’ve ever read a job description like this: We’re hiring a ChiefCustomerOfficer! That understanding offers companies the opportunity to expand the concept of customer-centricity and takes it into the realm of work, details, effort, emotion, and measurement.
Customerjourneymapping is also an important tool for utility providers, as it ensures new programs and initiatives are achieving consumer goals. This exercise was instrumental to the success of the smart city initiative undertaken by Colorado Springs Utilities (CSU).
6M to $10M of Annual Recurring Revenue (ARR) or ~10 Customer Success Mangers (CSMs). Activities: Customer segmentation, defined CSM engagement models, defined customerjourneymaps, alignment between Sales and Customer Success. Traits: Product-market fit. $6M
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