ChurnZero

JULY 9, 2020

Does your marketing often drop the L-bomb? Entire marketing budgets are devoted to their infinite pursuit and persuasion. But if you’re like most companies, when it comes to attracting your customers, the only thing your marketing’s dropping is the ball. The Forgotten CSM: Customer Success Marketing.

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SaaS Marketing Upselling Chief Customer Officer 64

ChurnZero

APRIL 27, 2022

As a vendor, value realization affects customer loyalty and retention, customer satisfaction, referrals and recommendations, and opportunities to upsell. They may be open to upsells, cross-sells, or add-ons. In this stage, you optimize the value your customer has already recognized. 5: Optimization.

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Chief Customer Officer Upselling Education Metrics 52

ChurnZero

JANUARY 26, 2021

This is a guest blog post by Jay Nathan, Chief Customer Officer at Higher Logic. A J oint Success Plan is a simple but powerful tool for outcome-based customer success management. It’s designed to help solution providers align with their customers’ business goals and objectives. Executive Sponsor: .

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Management Chief Customer Officer Upselling SaaS 98

ChurnZero

JULY 2, 2021

Example: Your business enters January with an MRR of $27,000 and exits January with an MRR of $35,000 (due to upsells) from the same customers at the start of the month. For example, you craft a white-glove service for your high-value customers and a low-touch service for your low-value customers.

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Customer retention Metrics Upselling Chief Customer Officer 97

ChurnZero

OCTOBER 28, 2022

The Q&A portion of the webinar covered additional acute topics including the one process every Customer Success leader must focus on in 2023, why CSM book size should be based on customer count, and how to move Customer Success out of the sales team’s shadow. Peter Armaly, vice president of Customer Success, ESG.

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Best practices Chief Customer Officer Sales Upselling 52

ChurnZero

FEBRUARY 23, 2023

There are two primary reasons why: First, you need to retain customers to simply “keep the lights on” so to speak. Second, growth during times of uncertainty is most likely to come from cross-selling and upselling. The challenge is that growth through retention and loyalty requires “strong customer relationships.”

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Management Customer retention Upselling Chief Customer Officer 52

ChurnZero

FEBRUARY 23, 2023

There are two primary reasons why: First, you need to retain customers to simply “keep the lights on” so to speak. Second, growth during times of uncertainty is most likely to come from cross-selling and upselling. The challenge is that growth through retention and loyalty requires “strong customer relationships.”

Management 52

Management Customer retention Upselling Chief Customer Officer 52

CustomerSuccessBox

FEBRUARY 27, 2019

A well structured customer success organization is necessary for any SaaS company to achieve massive growth. Most SaaS businesses have well defined product, engineering, marketing and sales teams. So, a proper customer success organization is required to provide consistent growth. So what should the focus be on?

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Upselling Chief Customer Officer SaaS Sales 65

CustomerSuccessBox

DECEMBER 24, 2021

Reimagining the way processes work can tremendously improve customer experience. This way each touchpoint with your customer-whether it’s through marketing, or sales, or product team- is an opportunity to make that impression. Consider surveying your customers at significant points in your interaction with them.

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Journey mapping Chief Customer Officer Upselling Customer retention 52

Totango

OCTOBER 25, 2022

What Roles Are on a Customer Success Team? The tiers of a SaaS company’s customer success team structure may have a variety of roles. When you use your CS data to track buyer behavior, you can apply this valuable intelligence to increase customer satisfaction in a way that helps identify upsell or cross-sell opportunities.

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Best practices Chief Customer Officer Customer centricity Sales 97

ChurnZero

DECEMBER 29, 2020

Check out this post to see if you’re inadvertently sending subliminal negativity to your customers. Customer Success Operations 101: Drive Productivity with Purpose, People, and Process. Today, you’d be hard-pressed to find a high-velocity sales, marketing, or product team without a designated operations function.

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SaaS Chief Customer Officer Upselling Metrics 98

CSM Practice

SEPTEMBER 25, 2020

Video Title: Importance of Customer Success Strategy investments. Host: Irit Eizips , Chief Customer Officer & CEO | CSM Practice. Guest: Nick Mehta , Chief Executive Officer | Gainsight. 06:27 – Nick’s overview of cross-selling and upsell trends for existing customers. The Interview: .

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Upselling Surveys Chief Customer Officer Consulting 85

ChurnZero

JULY 17, 2020

This is a guest blog post by Irit Eizips , Chief Customer Officer and CEO of CSM Practice. . Keeping a renewing client allows you to increase your Customer Success team’s efficiency and grow your SaaS business. It is cheaper to keep a current relationship in place than to lose a client and have to secure a new one.

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Sales Chief Customer Officer Upselling Accountability 59

ChurnZero

NOVEMBER 27, 2019

T hey can serve to increase the accountability of both your customer s and your team. . . Customer Success Skepticism Exists in Many Organizations (But Can B e Co mbated) . Drivers for corporate growth are no longer limited to Sales and Marketing. Customer Success has proven itself as a new driver for growth.

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Chief Customer Officer SaaS Metrics Education 75

ChurnZero

OCTOBER 30, 2020

While acknowledging that Sales is extremely challenging, Mehta recalls prior experiences – such as upselling a sizeable expansion or winning a new contract because of an advocate – where, although Sales led and closed the deal, the CSM’s ongoing involvement in the account made the sell significantly easier. It’s about onboarding.

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SaaS Chief Customer Officer Sales Metrics 93

ChurnZero

NOVEMBER 1, 2019

And when a customer is acquired you often don’t know how it will affect your relationship with them. Will it lead to upsell? Lucas Farley, Customer Success Manager. Abby fears a disengaged customer because she knows the great things that can be accomplished when a customer puts in the work (please please!).

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Chief Customer Officer SaaS Upselling Customer Support 40

Squelch

OCTOBER 25, 2019

Customer frustrations, cross-sell and upsell options… it all fits into digital transformation.” — Krishna Raj Raja , Founder and CEO of SupportLogic. “Your customers are comparing you to the best customer experience they’ve ever had.” — Elisabeth Zornes , Chief Customer Officer at Zendesk.

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Chief Customer Officer Entertainment Government Upselling 40

Amity

MAY 22, 2016

And from the CEO on down, the entire senior leadership team will play a role in influencing every department in the organization on the importance of the customer, hence paving the way for the success of the Chief Customer Officer. A number of CEOs have walked in the shoes of their customers.

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Journey mapping Chief Customer Officer B2B SaaS 57

CustomerSuccessBox

JUNE 8, 2022

The capacity to forecast that a specific customer is at a high risk of churning while there is still time to do something about it is a major new possible revenue generator for any company. We, at CustomerSuccessBox , spoke to some of the Top Customer Success Influencers to know how they manage churn! Not always is my point.

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Management Upselling Accountability Metrics 52

ChurnZero

JUNE 3, 2022

During the course of the day, you’re introducing new customers, fighting fires, getting an upsell, and making sure customers adopt your product. Do you see some tension evolving between sales and Customer Success teams? When you get into the Customer Success side, it’s about delivering value.

SaaS 52

SaaS B2B Upselling Metrics 52

ChurnZero

JUNE 3, 2022

During the course of the day, you’re introducing new customers, fighting fires, getting an upsell, and making sure customers adopt your product. Do you see some tension evolving between sales and Customer Success teams? When you get into the Customer Success side, it’s about delivering value.

SaaS 52

SaaS B2B Upselling Metrics 52

SmartKarrot

FEBRUARY 9, 2022

Due to this very reason, it becomes extremely difficult for the CCOs to pitch budget ideas for customer success successfully. . Since customer success is a new field, relatively, there are lesser chances of finding top talent specific to the CS domain. CSMs need to know the latest trends and hacks in customer success.

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Chief Customer Officer Upselling Benchmark Metrics 10

SmartKarrot

AUGUST 7, 2020

The Director of Customer Success comes somewhere in the middle of the corporate ladder. Mostly they report to the Vice President of Customer Success or the Chief Customer Officer. A Director of Customer Success is responsible for building and leading the customer success team. Chief customer officer.

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Chief Customer Officer Upselling SaaS Metrics 18

Squelch

JULY 23, 2019

Companies started measuring the cost to acquire a customer (known as CAC), which is a very common measurement in software sales now. They started measuring each aspect of their marketing and sales efforts to determine how much a lead costs and how many leads are needed to translate into a qualified opportunity versus a qualified sale.

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SaaS Customer centricity Chief Customer Officer Sales 53

ChurnZero

DECEMBER 20, 2019

The winners in C S Management will align their business objectives to the customer’s desired outcomes and experiences. By joining forces and clarifying roles, both teams can deliver a better customer experience and drive more revenue for their organizations. . . Abby Hammer , Chief Customer Officer , ChurnZero .

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SmartKarrot

JANUARY 1, 2024

Initially focused on retention, it has now expanded to encompass the broader spectrum of customer experience. The macro corporate trend is shifting towards emphasizing Net Revenue Retention (NRR), particularly through expansion efforts like cross-selling and upselling.

Chief Customer Officer 8

Chief Customer Officer Metrics Upselling Sales 8

SmartKarrot

JANUARY 1, 2024

Initially focused on retention, it has now expanded to encompass the broader spectrum of customer experience. The macro corporate trend is shifting towards emphasizing Net Revenue Retention (NRR), particularly through expansion efforts like cross-selling and upselling.

Chief Customer Officer 8

Chief Customer Officer Metrics Upselling Sales 8

SmartKarrot

MARCH 24, 2022

To grow a business in today’s times, it is essential to retain customers and create a positive word-of-mouth reputation in the market. In other words, you need to delight the customer consistently, repeatedly. So, how to delight the customer? So, how to make an entire team get a customer-delight mindset?

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Chief Customer Officer SaaS Customer centricity Best practices 10

CSM Practice

APRIL 17, 2017

Jeff Piper , Co-founder and Chief Customer Officer at SpringCM , demonstrates his team’s impact on new business by tracking the increase in advocacy and referrals. Your CSM team has a direct influence on overall customer satisfaction scores and number of reference-able clients.

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Chief Customer Officer Metrics Accountability Consulting 40

SmartKarrot

FEBRUARY 2, 2021

What more, with a vast exposure to different business functions, a customer success professional gets to learn about the business at a much faster rate that gives them the opportunities to grow in different directions. Customer Marketing. Product Marketing. Chief Customer Officer. Customer Marketing.

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Chief Customer Officer Upselling Marketing Enterprise 8

Squelch

JULY 23, 2019

Companies started measuring the cost to acquire a customer (known as CAC), which is a very common measurement in software sales now. They started measuring each aspect of their marketing and sales efforts to determine how much a lead costs and how many leads are needed to translate into a qualified opportunity versus a qualified sale.

SaaS 40

SaaS Customer centricity Chief Customer Officer Sales 40

SmartKarrot

FEBRUARY 17, 2022

These high-ranking executives include several ‘chief’ job titles, such as Chief Executive Officer (CEO), Chief Operating Officer (COO), Chief Financial Officer (CFO), and Chief Customer Officer (CCO). Needless to say, this can catalyze the upsell in any B2B SaaS company.

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Chief Customer Officer SaaS B2B Multichannel 10

ChurnZero

NOVEMBER 15, 2019

Customer Success Teams are on the hook to finish out the year strong, preform quarterly business review (QBRs), determine and refresh key performance indicators (KPIs) for the new year, finalize budgets – and most importantly ensure their customers are successful going into the new year. Customer Success operations planning.

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Chief Customer Officer Upselling SaaS Technology 40

Amity

NOVEMBER 25, 2014

Fifty-eight years ago, from 1956 to 1961, the Journal of Marketing published a series of short biographical profiles under the heading “Pioneers in Marketing”. By early 2001, we had enough customers that we realized we needed someone to help manage the customer base. We don’t think so. I always had a quota under me.

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SaaS Chief Customer Officer Upselling Accountability 48

SmartKarrot

JUNE 22, 2020

Lead customers through the entire post-sales journey by leveraging your understanding of the customer’s business goals and how Gremlin can help achieve them. Provide support to the sales team in maximizing the revenue via renewals and new revenue generated from upsells. upsells, renewals, and more. Apply here: [link].

Chief Customer Officer 10

Chief Customer Officer Upselling Enterprise Best practices 10

SmartKarrot

AUGUST 7, 2020

The Director of Customer Success comes somewhere in the middle of the corporate ladder. Mostly they report to the Vice President of Customer Success or the Chief Customer Officer. A Director of Customer Success is responsible for building and leading the customer success team. Chief customer officer.

Chief Customer Officer 10

Chief Customer Officer Upselling SaaS Metrics 10

Amity

JULY 28, 2014

And to add more fuel to the fire: The probability of selling to an existing customer is 60 – 70%. The probability of selling to a new prospect is 5-20% – Marketing Metrics. A 5% reduction in the customer defection rate can increase profits by 5 – 95% – Bain & Company. Increase cross-selling and up-selling (32%).

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Journey mapping Chief Customer Officer SaaS Metrics 48