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Barry Dalton is a Customer Experience strategy and CX technology leader with accomplishments in designing and implementing strategy and technology architecture across Marketing, Sales & Service with a particular industry focus on Consumer Products, Pharmaceuticals, Retail, and Technology.
CX Implication: To deliver a profitable, truly omnichannel CX, teams across the entire organization (agents, in-store associates, sales, etc.) need real-time access to holistic customer data. They want to know they are making the best purchase decision. Convenience . Curbside and store pickup. I’ll be the one in red (car).”.
“Customer experience professionals often strive to fix everything for every single customer,” observed Diane Magers, formerly with Office of the Customer at AT&T. “At At another company, the sales reps were using the same service model, services set and pricing structure for everyone,” Magers recalls.
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