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His coverage topics include the ROI of CX, CX strategy and governance, how CX leaders secure and retain sponsorship, the buy/own/advocate customer journey, voice of customer (VoC) and survey strategies, customer journey mapping, CX analytics and measurement, the role of social media and word of mouth (WOM) in CX, and persona development.
A testimony to this is a recently held DCAT event in New York, where each and every one of our key customers said that CX is the key differentiator for Piramal. Customers found that the way we follow up with them is immensely valuable. The customers valued this very much. by Jeanne Bliss.
In some cases that might be the very origin, especially when one of those senior leaders holds the title of ChiefCustomerOfficer or Vice President of Customer Experience. The systems thinking concept can also help us manage the customer journey mapping process differently and more effectively.
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