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Experiential marketing and loyalty marketing as brand strengtheners have evolved Marketing’s historical emphasis from customer acquisition to a greater balance in retention, repurchase, expanding share-of-wallet, and engaging customers as brand evangelists.
These will be personalized, but technology-based, and will help CSMs to focus on the areas where they can provide proactive, strategicvalue to their customers.” More and more, customers are seeking out companies that share their values. Here’s how to get your Customer Success ready for the new year.
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These will be personalized, but technology-based, and will help CSMs to focus on the areas where they can provide proactive, strategicvalue to their customers.” More and more, customers are seeking out companies that share their values. Here’s how to get your Customer Success ready for the new year.
Organizational success and long-term growth primarily depends on customer satisfaction and loyalty, and customer service has always supported corporate growth by keeping customers happy and ensuring their ongoing loyalty. Companies such as Apple, Samsung, Google and GE are just a few examples of customer-centric business models.
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