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Episode 5: De-risk the purchase decision | The four “D’s” of better B2C sales performance

Tethr

In this series, we’re diving deeper into some of the research that went into our recent HBR article, 4 behaviors that boost inbound sales. In today’s episode, we’re gonna be talking about the fourth behavior we discovered in our study on strategies for B2C sales: De-risk the purchase decision. Q&A: Dig into objections.

B2C 65
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How to improve sales: The four “D’s” of better B2C sales performance

Tethr

This year, we’re exploring a new frontier: inbound sales. We all want to know how to improve sales performance—so there’s a lot of snake oil out there founded on the mystique of a good seller, or the “x-factor” of a good sale or sales agent. 4 Behaviors that Boost Inbound Sales. Want to learn more?

B2C 68
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Episode 5: De-risk the purchase decision | The four “D’s” of better B2C sales performance

Tethr

In this series, we’re diving deeper into some of the research that went into our recent HBR article, 4 behaviors that boost inbound sales. In today’s episode, we’re gonna be talking about the fourth behavior we discovered in our study on strategies for B2C sales: De-risk the purchase decision. Q&A: Dig into objections.

B2C 62
article thumbnail

Episode 5: De-risk the purchase decision | The four “D’s” of better B2C sales performance

Tethr

In this series, we’re diving deeper into some of the research that went into our recent HBR article, 4 behaviors that boost inbound sales. In today’s episode, we’re gonna be talking about the fourth behavior we discovered in our study on strategies for B2C sales: De-risk the purchase decision. Q&A: Dig into objections.

B2C 62
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Episode 4: Dig into objections | The four “D’s” of better B2C sales performance

Tethr

In this series, we’re diving deeper into some of the research that went into our recent HBR article, 4 behaviors that boost inbound sales. In almost 75% of shopper calls, you see at least one objection, and a big part of success in a shopper call lies in whether you lean into those sales objections or not.

B2C 66
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Episode 4: Dig into objections | The four “D’s” of better B2C sales performance

Tethr

In this series, we’re diving deeper into some of the research that went into our recent HBR article, 4 behaviors that boost inbound sales. In almost 75% of shopper calls, you see at least one objection, and a big part of success in a shopper call lies in whether you lean into those sales objections or not.

B2C 62
article thumbnail

Episode 4: Dig into objections | The four “D’s” of better B2C sales performance

Tethr

In this series, we’re diving deeper into some of the research that went into our recent HBR article, 4 behaviors that boost inbound sales. In almost 75% of shopper calls, you see at least one objection, and a big part of success in a shopper call lies in whether you lean into those sales objections or not.

B2C 62