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Do You Harness the Power of Habit in Your Marketing Yet?

Beyond Philosophy

This statement from the psychologists Townsend and Bever captures one of the great truisms of human behaviour – and one of the great challenges for marketers. As neuroscience reveals more about what habits are, and how they come to direct our behaviour, it’s becoming clear that marketers cannot afford to ignore the habit-forming.

Marketing 418
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5 Top Customer Service Articles For the Week of March 8, 2021

ShepHyken

Why marketing can no longer ignore customer experience by Jason VandeBoom. It is also impossible to ignore its importance to marketing. My Comment: Customer Experience (CX) is marketing. Creating an experience that drives people to your website, your store, or willing to meet with a sales representative is all part of marketing.

Airlines 366
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Amazing Business Radio: Dan Gingiss

ShepHyken

Shep Hyken interviews Dan Gingiss, an international keynote speaker, coach, and author of The Experience Maker. All marketers want the elusive goal of word-of-mouth marketing. It’s not about the next marketing campaign or splashy video. ” About: Dan Gingiss is an international keynote speaker and coach.

Coaching 373
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Be a Goldfish

ShepHyken

I recently interviewed Eric Williams , the chief marketing officer at CallMiner, who said that it could take a professional customer support agent up to 40 minutes to bounce back after a call in which the customer may have been angry, used foul language or even made derogatory comments or racial slurs. This isn’t easy. The reason why?

Coaching 366
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Outrun Your Competition: Best Practices for Accelerating Sales Processes

Every go-to-market team knows the frustrations that come from a drawn-out sales process. Dig into our data-backed guide to learn: Proven methods for warming up cold calls Coaching points for responding to price pressure early and often Front-line examples of how to win the battle for customer retention How can you speed it up?

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Amazing Business Radio: Patricia Fripp

ShepHyken

Shep Hyken interviews Patricia Fripp , CSP, CPAE, speech coach and customer service expert. A good customer experience has the potential to be your most powerful marketing tool. About: Patricia Fripp , CSP, CPAE is an award-winning, Hall of Fame keynote speaker and speech coach. The Secret to Success is Good Customer Service.

Coaching 328
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Guest Post: How to Create Massive Customer Surplus through Memorable Onboarding & Obsessive Service

ShepHyken

This week we feature an article by Michael Becker, founder of Abundance Accelerators , a growth agency for coaches. I’m in the coaching space so let me dive into what a 10x customer onboarding process may feel like. Michael Becker is the founder of the growth agency for coaches, Abundance Accelerators.

Coaching 342
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Executive Report: The Customer Data Too Often Overlooked by the C-Suite

A recent Calabrio research study of more than 1,000 C-Suite executives has revealed leaders are missing a key data stream – voice of the customer data. Download the report to learn how executives can find and use VoC data to make more informed business decisions.