Study Shows Retailers And Store Brands Deliver A Lower CX Than Leading Brands 10 16
Connecting the Dots
NOVEMBER 18, 2024
A study of 8,500 consumers encountering 16,000 problems indicates several major shifts in customer experience. The study of grocery categories for five major CPG companies shows: While most product complaints go to the retailer, face-to-face service has the worst outcome among all channels, damaging loyalty.
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