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When B2B and B2C Key Performance Metrics Flatline….

Beyond Philosophy

performance metrics flatline and, for all intents and purposes, have little or no granular actionability. Two years ago, they adopted, system-wide, one of the popular single number performance metrics. As a core performance metric, customer bonding is very much alive and well in both B2B and B2C products and services.

B2C 257
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5 Facts to End the ROI Debate on Customer Experience

Beyond Philosophy

According to Marketing Metrics , you have a much higher probability to sell your existing customers than a new prospect, at 60 to 70% versus 5 to 20%, respectively. According to their 2014 US Insurance Shopping study, 28% of the Customers who switched auto insurance providers did so because of “poor experience.”. www.mckinsey.com.

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Beware! Don’t Make These Mistakes When Measuring Success

Beyond Philosophy

In our global Customer Experience consultancy, we recommend measuring CX performance that does the two following things: Reflects the CX definition you have determined as your goal, also called the Customer Experience Statement or CES. As global Customer Experience consultants, we see this all the time. The post Beware!

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Is CX Dying? 7 Ways to Save Customer Experience at Your Organization

Beyond Philosophy

As a global Customer Experience consultant since 1998, before Customer Experience was a glint in its father’s eye, here’s what I say you need to do. You could invite them to a conference. Also, consider hiring outside consultants to talk to them about Customer Experience. Hire consultants to run a workshop.

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Key Learning from 15 Years of Net Promoter Stats

Beyond Philosophy

It has become a standard metric used to determine if your Customer Service and Experience improvements are effective. Colin Shaw is the founder and CEO of Beyond Philosophy , one of the world’s leading Customer experience consultancy & training organizations. Follow Colin Shaw on Twitter & Periscope @ColinShaw_CX.

Banking 383
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Mastering Customer Journey Mapping: Strategies for Success

Interaction Metrics

Customer Journey Mapping Is Not Just a Pretty Picture Journey mapping isnt about creating colorful diagrams to hang in your conference room. Consultants can help businesses clarify these nuances. Businesses can overlay real-time metrics, bridging the gap between static planning and dynamic CX optimization. Takeaway #4.

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What Customer-Centric Companies Must Do To Become Customer-Obsessed

Beyond Philosophy

Performance measurement is focused, and shared, on what most monetizes customer behavior (loyalty, emotion, and communication metrics such as brand bonding and advocacy, replacing satisfaction and recommendation). Customer behavior is recognized as essential to enterprise success, and optimal relationships are sought.