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Making Optimal Customer Experience A Focus of Your Company’s (And Your) Thinking and Doing: The Case for Foundation and Advanced CEM Training

Beyond Philosophy

In most instances, the customers see no brand ‘personality’ or brand-to-brand differentiation, and their experience of the brand is one-dimensional, easily capable of replacement. Moreover, the customer has no personal investment in choosing, and staying with, one brand or supplier over another.

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What is your personality type, and how does this affect your success?

Beyond Philosophy

How you answer this question is one of many ways that you can explore your personality type. The personality you have will help you determine how to leverage your strengths (and confront your “opportunities”) on your path to success. For each dimension, there are personality traits that are associated with the area.

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Do You Harness the Power of Habit in Your Marketing Yet?

Beyond Philosophy

“ Duhigg goes on to say that understanding consumers’ shopping habits and personal habits for marketing is a priority despite the fact that most of us are hardly aware of those patterns ourselves. Charles Duhigg is a staff writer for The Times and author of “ The Power of Habit: Why We Do What We Do in Life and Business. ”

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6 Steps to a Great Apology

Beyond Philosophy

Apologize in person. By being honest about how you feel about the mistake, you create a personal relationship that contributes to the Customer’s feelings of being important and “cared for.” Most people can forgive a person for making a mistake. She gives us all a great list that includes: Act quickly. Explain what happened.

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My First 90 Days: The Secrets You Must Know About Your New Job

Beyond Philosophy

Expectations are important to meet (and ideally exceed), particularly when this is the person who decides if whether you stay or go at an organization. I would argue you should never be this person whether it’s your first 90 days or not! Personally, I value people who challenge me in a positive way… this means not just saying “Yes!”

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5 Tests to Reveal How Customer Centric Your Channel Strategy Is

Beyond Philosophy

Companies that have a Customer-centric culture do not require any one person to own the organization, it is as they say, part and parcel of the experience. Companies that are not there yet often have a Customer Experience executive on staff that coordinates the effort. Follow Colin Shaw on Twitter @ColinShaw_CX.

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The Surprising Power of Ideas That Don’t Make Sense: Part 2

Beyond Philosophy

Sutherland says that what used to kill video conferencing was that the least technological person determined the video conference’s quality. Sutherland doesn’t think most organizations, and particularly management consultants, have been immune to trading ingenuity for certainty. Few hands go up.