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5 Reasons Your KPIs Are Hurting Your Customer Experience

Beyond Philosophy

Despite understanding, many organizations still reward on operationally focused Key Performance Indicators (KPIs) like sales and productivity. Most organizations choose to focus on sales as their KPI. If you have all of your incentives tied to sales and productivity, that’s what will be the focus your team’s efforts.

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Watch A Great Emotional Ad That Is Critically Acclaimed

Beyond Philosophy

Furthermore, they will donate all the proceeds from the sales of these commemorative chocolate bars to The Royal British Legion, a charity in Britain that addressed the social and emotional necessities of current and past members of the British Armed Forces and their families. Follow Colin Shaw on Twitter @ColinShaw_CX.

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Guest Post: Reset Buyer Strategy to Drive Post-Pandemic Revival

ShepHyken

He writes about how businesses need to realign their sales and marketing strategies in order to survive a post-pandemic world. The impact extends from B2C (business-to-customer) markets to B2B (business-to-business) sales as well. Increasing online prospects, lead generation and sales. Consumer interactions have changed as well.

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5 Facts to End the ROI Debate on Customer Experience

Beyond Philosophy

An Electrical Retailer reduced complaints by 20%, increased levels of trust by 10% and achieved a 3% increase in ‘like for like’ sales. The company linked every 4% points improvement of their NPS score to 1% improvement in shipping volume, thus increasing volume by 10%. A B2B Telecom reduced costs by 36% and increased revenues by 7%. . <

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4 Things We Can All Learn from a Retail Customer Experience

Beyond Philosophy

A spa might have a seating arrangement that brings you closer to the spa products for sale, naturally encouraging the patrons to browse. Even in the Business-to-business environment when getting construction equipment serviced, what is the layout of the site? If you would like to follow Beyond Philosophy click here.

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Beware! Don’t Make These Mistakes When Measuring Success

Beyond Philosophy

We find that many organizations measure performance in sales growth or stock price. In our global Customer Experience consultancy, we recommend measuring CX performance that does the two following things: Reflects the CX definition you have determined as your goal, also called the Customer Experience Statement or CES.

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How Biased Are Your Customers?

Beyond Philosophy

I am pleased to be doing a keynote speech at the next Satmetrix Conference in New Orleans in May. Find out more and register here for Unite, the Net Promoter Conference. If you enjoyed this post, you might be interested in the following blogs: Case Study: Increase Your Sales by 47% By Doing This….