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Guest Blog: Persona-lizing the Customer Experience

ShepHyken

When you customize or personalize the experience, even during the sales process, you are delivering a better level of service. With over 20 years of global experience in Marketing Applications and Analytical CRM, Mark Smith is a leader in building, growing and managing successful companies. Shep Hyken.

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Personalization – The Fifth P In Marketing

ShepHyken

I recently attended the Internet Retailers Conference and Expo (IRCE) in Chicago and listened to a number of keynote and breakout presenters talk about how personalization is becoming one of the major differentiators. A good customer relationship management program (CRM) could help in certain sales and support situations.

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Guest Blog: Customer Service Training Ideas to Help Build Brand Advocacy

ShepHyken

Train your sales team using the right technology. Some key sales technology to consider are: Customer Relationship Management (CRM) software – this allows you to track and manage your customers as they move through the sales funnel. Customer expectations are higher than ever and word of mouth travels fast!

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Customers Are Changing. Are You Ready with The Next Best Thing is Customer Strategy?

Beyond Philosophy

The late Steve Jobs said at a 1997 Apple World Worldwide Developers Conference, “You’ve got to start with the Customer Experience first and work backward towards the technology.” However, CRM and TQM are not gone or rejected. Instead, businesses absorbed these ideas into the organization as business as usual.

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The Ultimate Guide to Conference and Event Surveys

GetFeedback

Companies willing to make that kind of investment expect great results, and conference/event surveys help them deliver. In this post we’ll cover event and conference survey questions top to bottom—the advantages, use cases, best practices, and distribution methods that ensure you get the most out of every survey you send.

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What Is Inside Sales And How Does It Differ From Telemarketing?

CrazyCall

The world of sales has been changing over the past few decades. With the growth of new software and technology, new types of sales processes have come into play. One of those “new” forms is inside sales, which, according to accounts such as this one by Salesloft , is growing 15 times faster than outside sales.

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Reshaping The Future Of Digital Customer Service: 22 Influential Leaders to Watch in 2022

TechSee

As well as being a speaker at numerous conferences, Sharad is a regular contributor and writes about key trends and insights in the customer engagement space for publications including Smart Customer Service. He has over 20 years of customer service, sales and management experience, with a laser focus on contact centers.