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Top 5 Customer Service & CX Articles for Week of March 3, 2025

ShepHyken

My Comment: We kick off this weeks Top Five roundup with an article by John Goodman, one of the world’s top customer service and CX consultants, who teaches us what causes customer rage and how we can deal with it and prevent it. Check out the article, and if youre interested in attending the conference, heres the link: [link].

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Making Optimal Customer Experience A Focus of Your Company’s (And Your) Thinking and Doing: The Case for Foundation and Advanced CEM Training

Beyond Philosophy

Committing to customer experience: applying the concepts. Building and running a customer experience program. Employee engagement and ambassadorship: linking to customer behavior. Customer advocacy and brand bonding measurement. Behavioral economics and customer experience.

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Business-to-Business Customer Advocacy: Is It A Real Possibility Or A Real Oxymoron?

Beyond Philosophy

The new behavior was ultimately defined as customer advocacy , i.e. actions driven by a strong bond with the preferred, most favored brand and active, voluntary online and offline word-of-mouth on behalf of that brand. . But, what about customer advocacy in BtoB products and services? Does it exist?”.

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“U.S. Employee Engagement Reaches Three-Year High.” Where Customer Experience and Value Delivery Are Concerned, Shouldn’t We Ask: ‘So What?’

Beyond Philosophy

‘Employee engagement’ has many meanings and interpretations, but relatively little of it has to do, by conceptual definition, specifically with impact on customer behavior. Like the “So what?”

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12 Key Takeaways from ChurnZero’s BIG RYG Customer Success Conference

ChurnZero

12 Key Takeaways from ChurnZero’s BIG RYG Virtual Customer Success Conference. It’s a wrap on ChurnZero’s 2021 BIG RYG Virtual – our online Customer Success conference. Jessica Jurmann , Director of Customer Success, G2. Watch the session: Customer Advocacy as a Growth Engine.

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The Secrets of Net Negative Churn – Customer Advocacy

Mindtouch

From high-growth tech startups to legacy enterprise corporations, SaaStr’s Annual conference for SaaS experts hosts a wide spectrum of attendees united by technology, tactics, and direction. The post The Secrets of Net Negative Churn – Customer Advocacy appeared first on MindTouch Blog.

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Advocamp 2017 Activities For Newbies, Execs And Advocate Marketing Pros

Influitive

Advocamp 2017 promises to be the best year of the conference yet, with speakers like Sean Ellis, Jonah Berger, and Geoffrey Moore lined up and ready to share strategies for explosive, advocate-fueled growth. Advocamp is the largest customer advocacy, experience, and engagement conference, happening this year in San Francisco, December 6-8th.