Beyond Philosophy

MARCH 3, 2016

The new behavior was ultimately defined as customer advocacy , i.e. actions driven by a strong bond with the preferred, most favored brand and active, voluntary online and offline word-of-mouth on behalf of that brand. . But, what about customer advocacy in BtoB products and services? Does it exist?”.

Customer advocacy 150

Customer advocacy Consulting Consulting Advertising 150

Calabrio

OCTOBER 15, 2019

We’re all about our customers, and we judge ourselves by our ability to add tangible business value to their contact centers around the world, from easily managing soaring inbound volumes across multiple communication channels to leveraging new levels of customer experience intelligence to drive deeper engagement with customers.

Agent Empowerment 16

Agent Empowerment Technical Support Gamification Analytics 16

aircall

FEBRUARY 23, 2017

Advocacy refers to a customer whose loyal, emotional attachment to your brand compels them to actively endorse it. Word of mouth recommendations, referrals, serving as references, and speaking at conferences on your behalf are all possible for an engaged advocate. Customer retention is key.

B2B 79

B2B Advertising Customer advocacy Customer retention 79

ClientSuccess

MARCH 20, 2019

In this blog, I will cover the 4 high-level categories of customer success metrics. These categories were developed by 100 of the top customer success leaders during a session at the CS100 Summit —the number one leadership conference for customer success leaders. 4 High-Level Categories of Customer Success Metrics.

Metrics 61

Metrics SaaS Customer advocacy Marketing 61

ChurnZero

DECEMBER 20, 2019

Sales teams receive compensation at the beginning of a customer journey and tend to be less invested in the longer-term outcome. It is important to align the goal of long-term customer retention across the company as it is the crux of continuous company growth. Sales and CS collaborations create “pods” of sales.

Chief Customer Officer 61

Chief Customer Officer Sales SaaS Customer centricity 61

SmartKarrot

JANUARY 5, 2021

An accomplished Customer Success strategist, Irit has the rich legacy of being voted as one of the Top 100 Customer Success Strategists since 2013. A senior Customer Success Executive, Founder of CustomerSuccessMatters , Leader, and an Evangelist, Matt is a well-known award-winning Customer Success influencer. Swati Garg.

Chief Customer Officer 21

Chief Customer Officer SaaS B2B Coaching 21

SmartKarrot

DECEMBER 3, 2020

This list of new year’s resolutions will help customer success managers handle their priorities well for a successful run at the customer front. With the Coronavirus pandemic that has shaken the world in 2020, it is important to look for improvements in customer retention in 2021. Create a customer-centric culture.

Management 10

Management Customer centricity Journey mapping SaaS 10