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5 Facts to End the ROI Debate on Customer Experience

Beyond Philosophy

For many years, there has been a debate whether you could assign a dollar amount to determine the return on investment for any Customer Experience improvements. Keeping Customers results in a high increase in value. Focusing on customer retention with a better Customer Experience will benefit your bottom-line expenses.

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Uncovering the True Enemy of Great Customer Service with Brian Hamilton

ShepHyken

Mystery shop your own company and call your customer support line to learn what your customers experience when they do business with you. Pride is the biggest obstacle to providing excellent customer service. When employees or businesses let pride take precedence, they block out constructive feedback and hinder growth.

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4 Things We Can All Learn from a Retail Customer Experience

Beyond Philosophy

Using smells in your Customer Experience is olfactory marketing, and it works. Even in the Business-to-business environment when getting construction equipment serviced, what is the layout of the site? Customer experience is largely dependent on the subconscious mind and the emotional triggers that it evokes.

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Guest Blog: Ways to Improve Your Customer Experience Online

ShepHyken

This week we feature an article by Abdul Babar who explains why your customer experience strategy must be a priority for any customer-facing organization. Same goes for a poor experience and how badly it turned you off from that company, brand or product. What is the customer experience?

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Top Techniques for Coaching Your Contact Center Agents

Speaker: Francoise Tourniaire - Founder of FT Works, Omid Razavi - Chief Advocacy Officer at SupportLogic, and Gregory Walker - Senior Product Manager at SupportLogic

Couple that with a potentially volatile economy and it's clear that organizations must invest in innovative approaches if they want employees who are engaged and informed enough to significantly improve the customer experience and eliminate the high costs associated with agent attrition.

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How Apple Uses Psychology To Construct An Outstanding Experience

Beyond Philosophy

Apple is excellent at incorporating principles of behavioral economics and psychology that are hugely influential on customer behavior in all the right ways. This episode of The Intuitive Customer explores how Apple does it and what you should do, too.

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6 Resources You Should Have for Customer Experience Moving Forward

Beyond Philosophy

Colin’s Picks: How Apple Uses Psychology To Construct An Outstanding Experience. The Massive Importance of Memory in a Customer’s Experience. What is Customer Science? How Apple Uses Psychology to Construct an Outstanding Experience. Memory is massively crucial for Customer Experiences.