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The Customer Success Maturity Model Part 2: “Operationalize” Capabilities (Constructing Your CS System)

Education Services Group

Constructing and evolving these processes is the second category of capabilities on the ESG Customer Success Maturity Model. According to TSIA’s The State of Customer Success 2020 , operationalizing the customer journey is one of the six key elements of scaling CS. CS Journey Map. If you have a journey map, you do!

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The Differences Between B2B and B2C Customer Journey Mapping

GetFeedback

After Voice of the Customer (VoC) , nothing is more closely associated with Customer Experience Management (CXM) than a customer journey map (CJM). . What appears to matter more is consistency across the journey stages and thoroughness of implementing journey mapping practices. B2B journey mapping is more complex.

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Customer Journey Map Examples & Templates

Quadient

Customer Journey Map Examples & Templates. Since every customer's journey is unique and every business has unique customer experience (CX) goals, there is no one-size-fits-all customer journey map example. Why are customer journey map examples useful? Types of Customer Journey Maps.

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7 Best practices for a Customer Journey Map!

CustomerSuccessBox

A customer journey map can help with this. Read further to know in detail about the best practices that you should follow for building an effective Customer Journey Map. What is a Customer Journey Map? A customer journey map depicts the steps your consumers should follow to be successful with your products.

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Don’t do this! Why Do People Fail to Understand Customers’ Real Expectations?

Beyond Philosophy

The expectations are rational, emotional, and sensory, and are an essential companion for customers as they walk your customer journey, making them essential for your Journey Map. Expectations are a form of Reference Point, which people use to compare and evaluate experiences.

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The Pitfalls of Groupthink in Customer Experience Journey Mapping

Win the Customer

Like any strategic initiative, customer journey mapping is not without its challenges. In the ever-evolving landscape of customer-centric business models, the importance of mapping out the customer experience journey cannot be overstated. One of the most insidious threats is the phenomenon known as groupthink.

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Customer Success Hot Takes! — Setting your customer success team up to drive next-level results

Totango

Is the customer journey mapping exercise a worthwhile effort? At the same time, the ability to keep a pulse on those changing dynamics is crucial to customer success—and a well implemented customer journey map can help do that. The key to making the customer journey map purposeful? We hope so!