Construction Metrics Upselling 
Beyond Philosophy
NOVEMBER 10, 2014
Your existing customers are far easier to upsell. According to Marketing Metrics , you have a much higher probability to sell your existing customers than a new prospect, at 60 to 70% versus 5 to 20%, respectively. That’s a much bigger chance that you are going to get to yes if you have a loyal customer base to ask for the order.
Totango
FEBRUARY 12, 2025
For enterprises, a well-constructed customer health score isnt just a nice-to-have; its a strategic asset that empowers teams to manage complexity, sustain customer satisfaction, and scale their customer success efforts. Maintain predictable retention metrics while identifying cross-sell or upsell opportunities.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ChurnZero
FEBRUARY 14, 2023
Some Customer Success metrics are considered standard but there’s often more than meets the eye. Sales and marketing professionals that geek out on metrics can find themselves in deep philosophical debates about the best numbers to track. That nuance is derived from three underlying factors: Construct.
Totango
OCTOBER 6, 2020
To help further your understanding of these important differences, this article will breakdown the customer success vs. customer support dynamic and outline how prioritizing a proactive approach towards client relations can empower you to prevent churn, create value, increase the likelihood of renewal, and encourage upsells/cross-sells.
Cincom
AUGUST 19, 2021
For many insurers, the approach toward IT budget construction and the measurement of IT value remains rooted in a traditional approach of centrally planned budgets and top-down portfolio metrics that can mask where IT value is really being delivered.
ChurnZero
FEBRUARY 14, 2023
Some Customer Success metrics are considered standard but there’s often more than meets the eye. SaaS professionals who geek out on metrics can find themselves in deep philosophical debates about the best numbers to track. That nuance is derived from three underlying factors: Construct.
Lumoa
FEBRUARY 9, 2023
upselling to the most loyal customers) Process changes (e.g. Customer churn is a critical metric because it is much less expensive to retain existing customers than it is to acquire new customers. Wondering which metric to choose? Customer churn is the opposite of retention. So why should you care?
Expert insights. Personalized for you.
411 
Let's personalize your content