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5 Tests to Reveal How Customer Centric Your Channel Strategy Is

Beyond Philosophy

Do you allow Customers to use whatever channel they wish to communicate with you, or do you restrict them to one or two channels? The answer to this question can show how Customer centric your company is. This post is the fifth in a series of nine posts that uses our Naïve to Natural customer-centricity assessment.

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Making Optimal Customer Experience A Focus of Your Company’s (And Your) Thinking and Doing: The Case for Foundation and Advanced CEM Training

Beyond Philosophy

How do individuals and organizations achieve what we describe as a “natural”, or obsessive state of customer-centricity where: Emotional and rational customer needs/expectations are well understood throughout the enterprise. All employees have the responsibility of providing customer value.

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Beware: Are YOU on Your Employee’s Naughty List?

Beyond Philosophy

Except, of course, when changing those systems or operations. As Customer Experience Consultants, we propose training that improves your employees’ understanding of all the factors that affect the Customer Experience (the rational, emotional, subconscious and psychological experiences). How to Measure Customer Emotions.

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Yikes! Rental Car Horror Stories

Beyond Philosophy

This is, of course, a terrible customer experience. When a company treats its customers this way, it may earn short-term profits, but it’s hard to get repeat business. To learn more about understanding your customers and improving your Customer Experience join one of our training courses. The post Yikes!

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Valuable Lessons to Takeaway From This Common Poor Practice

Beyond Philosophy

They treat all customers the same. Of course! Identify the culture of your organization now and improve your customer-centricity. My book, Revolutionize Your Customer Experience , delves into the idea of customer-centricity with the Naïve to Natural Model. The top team wants loyal customers.

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7 Questions That Reveal Whether Your Company is Committed to CX

Beyond Philosophy

This answer became my second book, Revolutionize Your Customer Experience , which explores how the culture of a company reflects how customer-centric the organization is. We shared some examples of some of the indicators of whether a company is customer-centric or not customer-centric on a recent podcast.

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Starbucks CEO Gets It, Does Yours?

Beyond Philosophy

When was the last time you got an email from your CEO suggesting that you need to be concerned about how your Customer feels? For the vast majority of you, my guess is your answer is never, unless of course you work at Starbucks. I talk a lot about Customer-centricity of organizations. Does your CEO get it, too?