Consulting Course Journey mapping 
Beyond Philosophy
AUGUST 12, 2020
We’ve recently trained some of our clients on journey mapping. We discussed the problems with journey mapping in a recent podcast. Traditional journey mapping is what a customer is doing, but is missing a few things. What is the first stage of your journey? (On Build deliberate memory points.
ShepHyken
OCTOBER 6, 2022
This week, we feature an article by Zhecho Dobrev, leading principal consultant at Beyond Philosophy and author of The Big Miss: How Organizations Overlook the Value of Emotions. I know you would say, “of course that these are important, and we focus on them,” but have you calculated how much value they actually bring?
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Beyond Philosophy
MAY 25, 2023
Journey Mapping is an excellent tool in experience design efforts. However, I often complain that they do not include the emotional journey, which is essential to designing an experience that engages emotionally with customers in a way that promotes customer loyalty. Most Journey Maps I see are more like the customer process.
Beyond Philosophy
DECEMBER 11, 2020
Measure the specific emotions across the customer journey. Design the emotions into your journey maps. Rule #3: Measure specific emotions across the journey. Why do we do customer journey maps? Why do we worry about the customer journey? The pandemic isn’t your fault, of course.
Beyond Philosophy
FEBRUARY 15, 2016
There is, of course, physical pain, the boo-boos of life, as it were. We did a journey map last year and took care of all of these concerns.”. Journey maps only outline the process, the rational parts of an experience. Because of this, you need to do more than a journey map. Pain takes many forms.
Beyond Philosophy
OCTOBER 1, 2020
Of course, I am no different. We know that many organizations have customer journey maps prepared, which is excellent for showing you a process. Moreover, COVID-19 has changed your customers’ journeys. appeared first on CX Consulting. I use a service called Graze. Follow Colin Shaw on Twitter @ColinShaw_CX.
Beyond Philosophy
JUNE 13, 2020
Rationality plays a role, of course, but it not always the driving force behind the yes or no customers give you. The post The 5 Rules to Managing How Your Customers Make Decisions appeared first on CX Consulting. Embrace the fact that customers don’t always make rational choices. This podcast is produced by Resonate Recordings.
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