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The 5 Rules of Behavioral Journey Mapping

Beyond Philosophy

We’ve recently trained some of our clients on journey mapping. We discussed the problems with journey mapping in a recent podcast. Traditional journey mapping is what a customer is doing, but is missing a few things. What is the first stage of your journey? (On Build deliberate memory points.

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How combining this behavioral checklist to your journey maps will dramatically improve them

Beyond Philosophy

Journey Mapping is an excellent tool in experience design efforts. However, I often complain that they do not include the emotional journey, which is essential to designing an experience that engages emotionally with customers in a way that promotes customer loyalty. Most Journey Maps I see are more like the customer process.

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The 5 Rules of Measuring and Managing Customer Emotions

Beyond Philosophy

Measure the specific emotions across the customer journey. Design the emotions into your journey maps. Rule #3: Measure specific emotions across the journey. Why do we do customer journey maps? Why do we worry about the customer journey? The pandemic isn’t your fault, of course.

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Command Customer’s Attention: The Secrets Uncovered!

Beyond Philosophy

There is, of course, physical pain, the boo-boos of life, as it were. We did a journey map last year and took care of all of these concerns.”. Journey maps only outline the process, the rational parts of an experience. Because of this, you need to do more than a journey map. Pain takes many forms.

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How Well Do You Know What You Really Want?

Beyond Philosophy

Of course, I am no different. We know that many organizations have customer journey maps prepared, which is excellent for showing you a process. Moreover, COVID-19 has changed your customers’ journeys. appeared first on CX Consulting. I use a service called Graze. Follow Colin Shaw on Twitter @ColinShaw_CX.

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The 5 Rules to Managing How Your Customers Make Decisions

Beyond Philosophy

Rationality plays a role, of course, but it not always the driving force behind the yes or no customers give you. The post The 5 Rules to Managing How Your Customers Make Decisions appeared first on CX Consulting. Embrace the fact that customers don’t always make rational choices. This podcast is produced by Resonate Recordings.

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Are you Irrational: 7 Questions to See If You Are Irrational?

Beyond Philosophy

For more Customer Experience concepts, register for our Advanced Customer Experience Management (CEM) Certification Course beginning on April 20th. Taking Journey Mapping to the Next Level. Please click here to learn more. Customers are Irrational: Stop Fighting It. appeared first on Beyond Philosophy.