Beyond Philosophy

JUNE 25, 2020

You can have a brilliant, entertaining ad that’s concise and emotional for a product, but if people don’t remember it when they are making a buying decision, it failed. For example, when a customer has to repeat their account of poor service over and over, you are reinforcing that lousy memory and making it worse.

Management 472

Management Entertainment Consulting Consulting 472

Beyond Philosophy

DECEMBER 25, 2017

Read this quick article to discover essential aspects of an adequate apology that creates the proper emotional response from customers—or anyone. Who Wins—Brand or Customer Experienc e? Your customers’ emotional and subconscious responses to your brand account for over half of the total Customer Experience.

Advertising 297

Advertising Entertainment Customer emotions Customer Experience 297

Beyond Philosophy

SEPTEMBER 26, 2019

At Beyond Philosophy, we have always tried to be at the cutting edge of Customer Experience, pushing the boundaries. In my first book, I wrote about customers’ emotions and the emotional experience. appeared first on Customer Experience Consulting. in more detail, listen to the complete podcast here.

Entertainment 276

Entertainment Sales Consulting Consulting 276

Beyond Philosophy

JUNE 1, 2015

Similarly, Caesars Entertainment has rich databases on its high-rolling program members. One retailer has combined its loyalty program with a 5% point of sale discount, building volume from its highest value customers. Michael Lowenstein, Ph.D., CMC, is Thought Leadership Principal for Beyond Philosophy.

Airlines 210

Airlines Entertainment Consulting Consulting 210

Beyond Philosophy

JUNE 20, 2015

The company needs to understand the benefits, and overall perceived value, customers seek in the entertainment experience. This involves looking deeper into the emotional components of value delivery, as well as the functional.

B2C 257

B2C B2B Metrics Entertainment 257

Pointillist

JUNE 6, 2018

I think another challenge is capturing and quantifying the impact of customer emotion. There isn’t a metric or number that you put around it, so it’s hard to quantify the impact of emotions. Artificial intelligence will truly transform every aspect of customer engagement. ( journey.com ).

Journey mapping 40

Journey mapping Customer Experience Chief Customer Officer Metrics 40