Remove Consulting Remove Customer emotions Remove Events
article thumbnail

Are You Deliberate with Your Customer Strategy or Just Taking a Chance?

Beyond Philosophy

Colin is an international author of four best-selling books and an engaging keynote speaker.

article thumbnail

Do You Harness the Power of Habit in Your Marketing Yet?

Beyond Philosophy

They are, of course, using a life event as a major trigger for changing habits and the one they chose is woman-specific. In this way, Target has used the natural tendencies of people to change their habits as the time to communicate that Target has everything they need. So while this is effective for them, it might not work for everyone.

Marketing 418
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

5 Facts to End the ROI Debate on Customer Experience

Beyond Philosophy

The Value of Customer Experience, Quantified. 26 August 2014.

article thumbnail

3 Examples of Change for the Better in Airlines

Beyond Philosophy

The post 3 Examples of Change for the Better in Airlines appeared first on Beyond Philosophy.

Airlines 330
article thumbnail

An Amazing Experience: Personalize your CX Today!

Beyond Philosophy

Many companies try to create an emotional customer experience on a big scale, through events, fundraisers or contests that help people feel “connected.” In our customer experience consultancy, we have learned that emotions drive much of a customer’s behavior. Discover a Key to Successful Advertising.

article thumbnail

How to Make or Break Your Customer Experience

Beyond Philosophy

Colin is an international author of four best-selling books and an engaging keynote speaker. Follow Colin Shaw on Twitter @ColinShaw_CX.

article thumbnail

You Can’t Legislate Customer Centricity

Beyond Philosophy

Customer centricity is the result of cultivating a culture that puts the Customer at the heart of everything you do. Immediate notification that includes next steps for Customers is the standard protocol for Customer-centric companies in the event of a data breach. Follow Colin Shaw on Twitter @ColinShaw_CX.