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How to Measure Customer Emotions

Beyond Philosophy

In this series, professionals describe what numbers govern their happiness. Some businesses look at the bottom line with customers. Companies that are and will be most successful going forward will optimize something besides margins and profits: The Net Emotional Value. Write your own #MyMetric post here. What is the NEV?

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Future Of Marketing Wins A Nobel Prize!

Beyond Philosophy

His field, behavioral economics, is also one of the main underpinnings of our customer experience consulting at Beyond Philosophy. In 2008 he co-wrote “Nudge,” a book that argued that governments could make small changes that would “nudge” people toward desired behaviors. Economic Theory Helps Explain Customer Behavior Too.

Marketing 325
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How to Measure Customer Emotions

Beyond Philosophy

In this series, professionals describe what numbers govern their happiness. Some businesses look at the bottom line with customers. Companies that are and will be most successful going forward will optimize something besides margins and profits: The Net Emotional Value. Write your own #MyMetric post here. What is the NEV?

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You Can’t Legislate Customer Centricity

Beyond Philosophy

We are making sure our government integrates intelligence to combat cyber threats, just as we have done to combat terrorism. Can you legislate a critical part of serving your Customers well in this way? Customer centricity is not the result of a sweeping (and frankly, rather relaxed) standard issued by the government.

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Losing Customers Trust is the Worst Penalty VW Will Face

Beyond Philosophy

According to the BBC he said, “We will have even stricter governance, compliance, and standards, and I will vouch for that.”. Colin Shaw is the founder and CEO of Beyond Philosophy , one of the world’s leading Customer experience consultancy & training organizations. And then he will promise to clear things up.

Banking 406
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What Does The Scottish Independence Vote Have to Do with Customer Experience?

Beyond Philosophy

If people in Bulgaria were given the option to choose to be governed by European or even British politicians over our current ones, I’m sure many would choose to do so. How is this applicable to Customer Experience? Well, Loss Aversion is applicable to Customer Experience as well. I am not judging the Scots by any means.

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Are you Prejudiced?

Beyond Philosophy

They are important to your organization to help create an emotional relationship with your brand. I use stories all the time when I am consulting with clients on Customer Experiences. We have emotions that create instincts and “gut feelings” that affect our judgment and actions. Blogs Customer Emotions'