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How to Measure Customer Emotions

Beyond Philosophy

In this series, professionals describe what numbers govern their happiness. Some businesses look at the bottom line with customers. Companies that are and will be most successful going forward will optimize something besides margins and profits: The Net Emotional Value. Write your own #MyMetric post here. What is the NEV?

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How to Measure Customer Emotions

Beyond Philosophy

In this series, professionals describe what numbers govern their happiness. Some businesses look at the bottom line with customers. Companies that are and will be most successful going forward will optimize something besides margins and profits: The Net Emotional Value. Write your own #MyMetric post here. What is the NEV?

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Future Of Marketing Wins A Nobel Prize!

Beyond Philosophy

His field, behavioral economics, is also one of the main underpinnings of our customer experience consulting at Beyond Philosophy. In 2008 he co-wrote “Nudge,” a book that argued that governments could make small changes that would “nudge” people toward desired behaviors. Economic Theory Helps Explain Customer Behavior Too.

Marketing 325
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You Can’t Legislate Customer Centricity

Beyond Philosophy

We are making sure our government integrates intelligence to combat cyber threats, just as we have done to combat terrorism. Can you legislate a critical part of serving your Customers well in this way? Customer centricity is not the result of a sweeping (and frankly, rather relaxed) standard issued by the government.

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How Not To Engage Employees: Telecoms Lead The Way Again

Beyond Philosophy

The federal government pressured both sides to return to the negotiating table in Washington D.C. But they are cheaper, so Verizon wants to do it regardless, ticking off employees and customers in one fell swoop! Business must focus on what the customer wants and needs and not only what the company wants and needs.

Wireless 283
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5 Surprising Rules to Live By When Managing Customer Memories

Beyond Philosophy

Today, I intend to give you practical advice on how to make and manage customer memories. The five following rules govern this effort: Five Rules for Making and Managing Customer Memories. Emotions create memories. It is crucial today to keep the customers that you’ve got, let alone attracting new customers.

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Are you Prejudiced?

Beyond Philosophy

They are important to your organization to help create an emotional relationship with your brand. I use stories all the time when I am consulting with clients on Customer Experiences. We have emotions that create instincts and “gut feelings” that affect our judgment and actions. Blogs Customer Emotions'