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How To Measure Customer Emotions

Beyond Philosophy

Measuring customer emotions for your Customer Experience is a vital activity for your organization. We discussed how to measure customer emotions on our recent podcast. What Emotions Should You Measure? NPS is a meaningful way to measure your Customer Experience, but it isn’t the only way.

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Making Optimal Customer Experience A Focus of Your Company’s (And Your) Thinking and Doing: The Case for Foundation and Advanced CEM Training

Beyond Philosophy

The post Making Optimal Customer Experience A Focus of Your Company’s (And Your) Thinking and Doing: The Case for Foundation and Advanced CEM Training appeared first on Beyond Philosophy.

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Are You Deliberate with Your Customer Strategy or Just Taking a Chance?

Beyond Philosophy

Creating a Deliberate Customer Experience in Your Strategy. Everyone should have a Customer Experience strategy. What we know is over half of the experience outcome is emotionally based no matter what industry you do business. You are evoking emotions in your Customers right now.

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Beware: Are YOU on Your Employee’s Naughty List?

Beyond Philosophy

As Customer Experience Consultants, we propose training that improves your employees’ understanding of all the factors that affect the Customer Experience (the rational, emotional, subconscious and psychological experiences). How to Measure Customer Emotions. What Can We Learn from Restaurants and Casinos?

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Do You Harness the Power of Habit in Your Marketing Yet?

Beyond Philosophy

Watch out this space as in a subsequent blog we’ll give advice on the different ways to change a habit… Blogs CEM CEO Conferences consultants consumer behaviour customer Customer Analysis customer behavior Customer Behaviour customer centricity customer emotions customer engagement Customer experience customer experience books customer experience (..)

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4 Things We Can All Learn from a Retail Customer Experience

Beyond Philosophy

Using scents to help create a positive experience for your retail customers works for many different industries though. How you can apply it to your business: Now we don’t all sell flowers and baked goods so that trick won’t work for everybody. Don’t underestimate the scent in your retail experience design.

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The Future Today! Personalization 2.0

Beyond Philosophy

When you make something personal for a customer, you start to create an emotional relationship with your product or service. And as I have been saying since 2002 when I started up my Customer Experience Consultancy, emotions influence over half of any Customer Experience outcome.