Beyond Philosophy

MARCH 7, 2024

Emily Davidson wanted to know how she could determine the value of what she is doing in her customer experience initiatives. My global Customer Experience consultancy developed a research methodology that defines the hidden impact of your experience on customer behavior. She asked the right blokes about this one.

Customer emotions 195

Customer emotions Construction Surveys Finance 195

Beyond Philosophy

SEPTEMBER 26, 2016

It can also be called a trigger, e.g., the person has just heard troubling news. The routine is the habitual behavior, e.g., the person begins chewing on his or her fingernails and cuticles. Now, you feel the emotional result the habitual behavior produces, e.g. the happy, relaxed feelings chewing on one’s fingernails inspires.

Consulting 419

Consulting Consulting Customer emotions Personalization 419

Beyond Philosophy

OCTOBER 6, 2014

They include the following: What is the definition of the type of Customer Experience you want to deliver? Do you have a person or team of people responsible for managing the Customer Experience for your organization? What emotions does your current experience evoke from your Customers? Why or why not?

Customer Experience 387

Customer Experience Customer centricity Journey mapping Consulting 387

Beyond Philosophy

OCTOBER 9, 2017

The idea I often share is that customer emotions influence over half of your Customer Experience. However, just knowing customers are emotional doesn’t help your business….unless How your customers feel about your experience is the most significant factor to your Customer Experience success.

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Customer emotions Consulting Consulting Customer Experience 364

Beyond Philosophy

NOVEMBER 11, 2014

“ Duhigg goes on to say that understanding consumers’ shopping habits and personal habits for marketing is a priority despite the fact that most of us are hardly aware of those patterns ourselves. Charles Duhigg is a staff writer for The Times and author of “ The Power of Habit: Why We Do What We Do in Life and Business. ”

Marketing 418

Marketing Customer emotions Employee engagement Customer centricity 418

Beyond Philosophy

JANUARY 28, 2015

Expectations are important to meet (and ideally exceed), particularly when this is the person who decides if whether you stay or go at an organization. I would argue you should never be this person whether it’s your first 90 days or not! Personally, I value people who challenge me in a positive way… this means not just saying “Yes!”

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Customer emotions Customer centricity Consulting Consulting 366

Beyond Philosophy

NOVEMBER 18, 2014

Companies that have a Customer-centric culture do not require any one person to own the organization, it is as they say, part and parcel of the experience. Companies that are not there yet often have a Customer Experience executive on staff that coordinates the effort. Follow Colin Shaw on Twitter @ColinShaw_CX.

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Customer centricity Customer emotions Customer retention Consulting 322

Beyond Philosophy

OCTOBER 15, 2015

State of Multichannel Customer Service Report published by Parature and Microsoft Dynamics CRM, it’s not a moment too soon. It’s the law of Customer Experience Supply and Demand: they demand it so you better supply it! They evoke the wrong Customer emotions during the experience. How are companies blowing it?

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Customer Service Multichannel Self service CRM 379

Beyond Philosophy

MAY 17, 2017

These platforms can provide data management intended to optimize the Customer Experience, not only at a general level but also at a personalized level. Others help you survey customers based on location and industry or even product purchased. The respondents showed that personalization efforts are not what they should be.

Consulting 321

Consulting Consulting Customer emotions Surveys 321

Beyond Philosophy

NOVEMBER 28, 2016

Consistently, and irrespective of continent or country, the most effective reps showed true empathy for the customer’s issue, literally “owning” the issue as if it were theirs as well, walking in their shoes. and making a true emotional connection. There’s little doubt that engaged customers can, and do, help shape the brand.

Employee engagement 364

Employee engagement Consulting Consulting Enterprise 364

Beyond Philosophy

MARCH 5, 2015

Personally I hate it when you hear, “This flight is delayed because the inbound aircraft was late.” Second, they are going to explain better “why” they were late (which was because they are updating their fleet with larger aircraft that take longer to load and unload). I know that! WHY was it late is always my thought….

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Airlines Transportation Customer centricity Employee engagement 330

Beyond Philosophy

MARCH 13, 2021

Once you know what emotion you want customers to feel, you should determine what little things you can do all along the Customer Experience to evoke that specific emotion. We usually do that by reflection on our personal experiences when someone made us feel that way. Design that into your Customer Experience.

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Journey mapping Customer emotions Consulting Consulting 282

Beyond Philosophy

MAY 8, 2019

So, the ratio of those emotions may be different depending upon the situation or the customer. In our global Customer Experience consultancy, we have found you can evoke two to four emotions that work in different situations around the world, although different cultures may require different emphases to get there.

Construction 389

Construction Customer emotions Consulting Consulting 389

Beyond Philosophy

FEBRUARY 3, 2015

Zhecho Dobrev, one of our consultants published his musings on this concept. As Aagaard points out, which gym a person joins is often driven by where the gym is. Dobrev asserts that most consumers say they want more choices, but they really want just enough choices. So, the company added the words “Find your gym.”

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Consulting Consulting Customer emotions Morale 304

Beyond Philosophy

OCTOBER 28, 2014

Natural companies, in this case specifically, stand alone in that a person answers your call and works with you until your issue is resolved. I feel that in today’s age of multi-channel options for Customer “calls” it is important to note that call routing and answering applies to all channels, whether there is a call or not.

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Customer Experience Customer centricity Scripts Customer emotions 300

Beyond Philosophy

MARCH 4, 2019

The latest developments in this field are changing the way we can measure authentic customer emotions in real time. We discussed how technology and facial recognition are changing how to measure authentic customer emotions in real time on our latest podcast. So, What Do We Mean by Authentic Emotion Measurement?

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Customer emotions Consulting Consulting Technology 256

Beyond Philosophy

MAY 8, 2017

Interestingly, those driving the cars painted with a Red Bull logo consistently drove faster and more aggressively than other participants, apparently because of the subconscious cues delivered by the soft drink’s branding and market personality. The post Who Wins – Brand Or Customer Experience?

Customer Experience 352

Customer Experience Advertising Customer emotions Consulting 352

Beyond Philosophy

JULY 13, 2016

On the disruptive nature of improving Customer experience, the airline representative spoke of how the organizational change is “ valuable in its own right and should be considered a benefit of focusing on Customer Experience.”. Q: Is Personalization imperative for Customer Experience. How to Measure Customer Emotions.

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Customer Experience Airlines Banking Customer centricity 278

Beyond Philosophy

APRIL 18, 2017

On customers who are only starting to consider making a purchase. But according to a recent article by global management consulting firm McKinsey&Company, (D) may actually be a better answer. Customers aren’t as loyal as you think they are. Appeal to your customers’ emotions. Not Meeting Your Targets?

Sales 310

Sales Consulting Consulting Customer emotions 310

Beyond Philosophy

JANUARY 23, 2017

It follows on the heels of Disney’s MagicBand and a similar device on Royal Caribbean cruises, but it goes even farther in predicting and responding to customer needs and desires. Each passenger will receive a personalized token that can be worn around your neck, on your wrist or carried in your pocket.

Technology 344

Technology Big data Customer emotions Consulting 344

Beyond Philosophy

DECEMBER 13, 2019

Our research shows that over 50 percent of a Customer Experience is about customer emotions. Furthermore, we know that emotion drives customer behavior. Having awareness of what emotions your experience evokes when and why is critical to your Customer Experience Outcome.

Customer emotions 236

Customer emotions Consulting Consulting Metrics 236

Beyond Philosophy

JULY 6, 2016

As a Customer Experience consultancy, Beyond Philosophy , we have worked in China on a few occasions. We learned a few things about what to do and what not to do there, as it pertains to Customer Experience. China is still in the early stages of Customer Experience discovery. How to Measure Customer Emotions.

Customer centricity 283

Customer centricity Consulting Consulting Customer emotions 283

Beyond Philosophy

OCTOBER 29, 2020

I started to talk about how people within his organization needed to understand customer emotions and focus on customer-centricity. It should come as no surprise that when it was time to go live, their sector wasn’t ready because that senior person convinced everybody that it wouldn’t work.

Airlines 417

Airlines Customer centricity Call Center Quality management 417

Beyond Philosophy

FEBRUARY 1, 2016

But when the text was personalized by addressing the applicant by name and having a person sign the text, the response rate increased. The texts with the best response rate – 27 percent – included both personalization and reciprocity: “Mathew, you’ve been booked for an interview. 3 Common Ways Customers Make Decisions.

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Journey mapping Consulting Consulting Customer emotions 280

Beyond Philosophy

DECEMBER 23, 2014

I wish it were as simple as just asking your Customers what they want and getting the real answer. It isn’t of course, because sometimes the Customer might not even know. Here’s where it’s important to consider the causes of emotions and the personality types of the Customers you serve.

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Customer emotions Customer centricity Customer retention Consulting 246

Beyond Philosophy

JANUARY 26, 2015

It is the responsibility of an organization to put the Customer at the center of everything they do, and to design a deliberate experience showing this. Anything else gets my personal VETO. The post You Can’t Legislate Customer Centricity appeared first on Beyond Philosophy. Follow Colin Shaw on Twitter @ColinShaw_CX.

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Customer centricity Government Customer emotions Consulting 257

Beyond Philosophy

APRIL 19, 2019

Facial expression analysis determines the emotions felt based on how the face it has captured looks. As you can see, the data potential for authentic customer emotion capture is enormous with this technology. However, like everything else, we have an emotional reaction to this technology.

Customer emotions 285

Customer emotions Consulting Consulting Technology 285

Beyond Philosophy

JUNE 17, 2019

When you sheepishly admit that you do not, she studies her sheet of paper for a bit, then consults with another staff member. In some restaurants, the person who brings out the food is not even the same person who took the order! Why You Must Create and Sustain a Customer-Centric Culture. How to Measure Customer Emotions.

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Customer centricity Consulting Consulting Scripts 303

Beyond Philosophy

NOVEMBER 15, 2017

In our global Customer Experience Consultancy, we train our clients to assess how Customer-centric they are. We use 269 questions in total, which include the following: What is the definition of the type of Customer Experience you want to deliver? Act Now to Turn Customer Pain Points into Pleasurable Profits.

Customer centricity 313

Customer centricity Journey mapping Consulting Consulting 313

Beyond Philosophy

MAY 25, 2016

But they are cheaper, so Verizon wants to do it regardless, ticking off employees and customers in one fell swoop! Business must focus on what the customer wants and needs and not only what the company wants and needs. My personal background is in telecoms. How to Measure Customer Emotions.

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Wireless outsourcing Employee engagement Call Center 283

Beyond Philosophy

AUGUST 29, 2016

Many of these influences aren’t rational at all, nor are customers even aware of them at a conscious level. It’s like we always say in our Customer Experience Consultancy work: Over 50% of the Customer Experience is emotional. How to Measure Customer Emotions.

Analytics 278

Analytics Consulting Consulting Customer emotions 278

Beyond Philosophy

MARCH 7, 2016

Those same positive emotions are the building blocks for an improved customer experience. We at Beyond Philosophy spent over two years conducting research with the London Business School to develop the world’s largest database of customer emotions and touchpoints, which we call the “Emotional Signature” database.

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Advertising Consulting Consulting Customer emotions 278

Beyond Philosophy

AUGUST 10, 2016

In other words, the Customer Experience matters here more than it did even a couple of years ago. A new global survey released by Amdocs last month reported a trend in the region where consumers demanded more control and personalization in their Customer Experiences with their Telecom provider. Are you ready?

Wireless 265

Wireless Self service Surveys Consulting 265

Beyond Philosophy

MAY 15, 2021

In this episode, we share the 5 rules for managing your Customer Experience in business-to-business relationships, including: B2B is complicated, so you need to simplify it. Recognize that customer emotions apply. Manage different customers differently. Key Ideas to Improve your Customer Experience.

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Customer Experience Management B2B Customer emotions 259

Beyond Philosophy

SEPTEMBER 25, 2017

The idea is that when you know the steps your customers take in their interactions with you, you can design a better customer experience. The concept of a customer’s journey is nothing new – we have been offering journey mapping in our customer experience consultancy for years. Unbelievable!

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Big data Journey mapping Consulting Consulting 284

Beyond Philosophy

MAY 11, 2016

As Customer Experience consultants, we can tell you that this kind of press, particularly when you see the tax breaks these massive corporations already get, is not beneficial for your brand. How a person feels toward your brand matters when it comes time to choose where to spend their after-tax dollars.

Consulting 275

Consulting Consulting Healthcare Customer emotions 275

Beyond Philosophy

DECEMBER 3, 2015

When Customers were asked, “Would you hire this person?” , a reply of ‘yes’ increased by 25%. So, understanding that Customers are irrational, embracing behavioral economics, using this to predict their behavior and finally designing your experience and training people on how to convert customers emotions is the new world.

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Marketing Customer emotions Consulting Consulting 218