Beyond Philosophy

NOVEMBER 19, 2014

Furthermore, they will donate all the proceeds from the sales of these commemorative chocolate bars to The Royal British Legion, a charity in Britain that addressed the social and emotional necessities of current and past members of the British Armed Forces and their families. Follow Colin Shaw on Twitter @ColinShaw_CX.

Customer emotions 313

Customer emotions Customer centricity Consulting Consulting 313

Beyond Philosophy

NOVEMBER 10, 2014

An Electrical Retailer reduced complaints by 20%, increased levels of trust by 10% and achieved a 3% increase in ‘like for like’ sales. An Insurance company reduced certain repeat calls from 76% to 6 % achieving millions of cost-cuts and also moved Customer satisfaction from 73% to over 90%. 26 August 2014.

Customer Experience 411

Customer Experience Customer retention Upselling Banking 411

Beyond Philosophy

NOVEMBER 4, 2014

A spa might have a seating arrangement that brings you closer to the spa products for sale, naturally encouraging the patrons to browse. Even in the Business-to-business environment when getting construction equipment serviced, what is the layout of the site? Follow Colin Shaw on Twitter @ColinShaw_CX.

Customer Experience 370

Customer Experience Real estate Customer emotions Customer centricity 370

Beyond Philosophy

MAY 28, 2021

Recognize that customer emotions apply. Manage different customers differently. When we did some analysis, we found that the sales team knew 80 percent of their revenue came from 20 percent of their accounts. In essence, this strategy was the sales team’s response to managing too many accounts at one time.

Customer Experience 387

Customer Experience Management B2B Customer emotions 387

Beyond Philosophy

NOVEMBER 28, 2016

There’s little doubt that engaged customers can, and do, help shape the brand. From my perspective, at least, experiences that drive customers’ emotional brand trust and bonding can be both shaped and sustained. To build on this statement, let’s begin by looking at the results of satisfaction on downstream customer action.

Employee engagement 364

Employee engagement Consulting Consulting Enterprise 364

Outsource Consultants

FEBRUARY 25, 2025

Ecommerce is booming, but 96% of customers say customer service impacts brand loyalty. At Outsource Consultants, we’ve seen ecommerce call center services significantly boost revenue and customer satisfaction. They enhance customer experiences, streamline operations, and boost sales.

Call Center 67

Call Center Sales outsourcing Technical Support 67

Beyond Philosophy

NOVEMBER 4, 2014

Wine stores play music to put their customers in a happy and relaxed mood. Research shows that classical music boosts wine sales the most, but an experiment showed that playing French or German music can have a huge boost on the sales of the wines originating from that country. www.winepleasures.com. 29 July 2011.

Customer emotions 283

Customer emotions Customer centricity Consulting Consulting 283

Beyond Philosophy

OCTOBER 6, 2015

The hope was the Clean Diesel would boost sales in the U.S., which accounts for only about 6% of global sales for the brand. Colin Shaw is the founder and CEO of Beyond Philosophy , one of the world’s leading Customer experience consultancy & training organizations.

Banking 406

Banking Consulting Consulting Government 406

Beyond Philosophy

OCTOBER 2, 2017

This happens when executives and managers blame poor customer retention on marketing or an ill-trained sales staff. And it happens in everyday customer interactions. Emotional Signature is one of the building blocks of a customer-centric strategy that leads to better customer experiences and greater value for a company.

Customer centricity 332

Customer centricity Consulting Consulting Customer emotions 332

Beyond Philosophy

MAY 17, 2017

These platforms can provide data management intended to optimize the Customer Experience, not only at a general level but also at a personalized level. For those unfamiliar with CX Data Management, the term applies to how businesses track customer information and obtain feedback from them. It is still all about emotions.

Consulting 321

Consulting Consulting Customer emotions Surveys 321

Beyond Philosophy

NOVEMBER 15, 2017

Customer-centricity requires you to put the Customer at the center of everything you do. They are focused on sales or margins or operational efficiency, and, to be fair, these areas are crucial to any business. In fact, customer-centricity will result in improvements to these areas. How is Your Organization Focused?

Customer centricity 313

Customer centricity Journey mapping Consulting Consulting 313

Beyond Philosophy

DECEMBER 13, 2019

Our research shows that over 50 percent of a Customer Experience is about customer emotions. Furthermore, we know that emotion drives customer behavior. Having awareness of what emotions your experience evokes when and why is critical to your Customer Experience Outcome.

Customer emotions 236

Customer emotions Consulting Consulting Metrics 236

Beyond Philosophy

JULY 13, 2021

Therefore, how they measure success tends to be transactional, aka, how much the call center expense was reduced, not experiential, aka, how it makes a customer feel. However, that doesn’t mean that the organization can’t ensure the third-party partner delivers the proper Customer Experience. Subscribe today right here.

outsourcing 418

outsourcing Customer Experience Journey mapping Call Center 418

Beyond Philosophy

OCTOBER 28, 2014

You wait because you are “service” call, and all the agents are busy with “sales” calls. Naïve and Transactions companies like to transfer a call, or tell you how important you are while you wait to be answered…sometimes for a long time. Colin is an international author of four best-selling books and an engaging keynote speaker.

Customer Experience 300

Customer Experience Customer centricity Scripts Customer emotions 300

Beyond Philosophy

MAY 12, 2016

Apple’s stock that was already down following the disappointing iPhone sales reports the week prior dropped another 10% on April 28th, which decreases their value by $56 billion. As Customer Experience consultants, we look closely at how our client’s customers feel when they enter an experience.

Consulting 281

Consulting Consulting Call Center Customer emotions 281

Beyond Philosophy

SEPTEMBER 25, 2017

The idea is that when you know the steps your customers take in their interactions with you, you can design a better customer experience. The concept of a customer’s journey is nothing new – we have been offering journey mapping in our customer experience consultancy for years. Either one can destroy value.

Big data 284

Big data Journey mapping Consulting Consulting 284

Beyond Philosophy

JANUARY 28, 2019

We have had clients like Ricoh Canada that improved their Customer Experience, which led to a rise in sales by 10%—and that was in a shrinking market. However, ROI isn’t always about more sales; there are other ways to measure your success in ROI. You could alienate some parts of your customer base. .

Consulting 348

Consulting Consulting Benchmark Personalization 348

Beyond Philosophy

MAY 11, 2016

As Customer Experience consultants, we can tell you that this kind of press, particularly when you see the tax breaks these massive corporations already get, is not beneficial for your brand. In 2012, a Reuters Investigation revealed that despite sales since 1998 of more than £ 3 Billion (approx. million) in U.K

Consulting 275

Consulting Consulting Healthcare Customer emotions 275

Beyond Philosophy

FEBRUARY 1, 2016

Have you ever left a retail store after a sales associate approached you for the third time to tell you about a special offer? If you enjoyed this post, you might be interested in the following blogs: Customer Emotions are Predictable. 3 Common Ways Customers Make Decisions.

Journey mapping 280

Journey mapping Consulting Consulting Customer emotions 280

ShepHyken

OCTOBER 6, 2022

This week, we feature an article by Zhecho Dobrev, leading principal consultant at Beyond Philosophy and author of The Big Miss: How Organizations Overlook the Value of Emotions. He shares the value that customer emotions bring to a company. Where do customer relationships feature on those journey maps?

Journey mapping 183

Journey mapping Customer emotions Customer effort B2C 183

Beyond Philosophy

SEPTEMBER 7, 2016

Of course, before this year, sales of the iPhone have been excellent with the introduction of the iPhone 6. For me, I see product displays, aisles, sales people and a cash register. If you enjoyed this post, you might be interested in the following blogs: Industry Secrets Leaked: Predicting Customer Behavior.

Customer emotions 0

Customer emotions Consulting Consulting Sales 0

Beyond Philosophy

SEPTEMBER 26, 2019

Berger’s research team looked at The New York Times positive and negative reviews of books and how those review affected sales. They found that there wasn’t a clear answer because, surprisingly, bad reviews didn’t necessarily hurt sales in all cases. They found that sales went up by 40 percent.

Entertainment 276

Entertainment Sales Consulting Consulting 276

Beyond Philosophy

SEPTEMBER 6, 2018

The sandwich debuted in 1981, but was removed from the menu in 1985 due to ‘poor sales’. Positioning your product to help customers be as competitive as possible is the best way to get them to want your product or service. Scarcity Strategies Target Customers Emotions that Lead to Short-Term Spends.

Marketing 53

Marketing Transportation Customer emotions Consulting 53

CX Global Media

APRIL 10, 2017

If you need more than just simple product descriptions and frequently asked questions to make a sale and service customers are your people properly equipped? Delivering a great customer experience is not possible even if you have the most modern communication platform. Emotion Wins Every time. About Grypp.

Sales 120

Sales Contact Center Customer effort Call Center 120

Beyond Philosophy

JANUARY 19, 2019

With a focus on these five key actions, you will not only improve your Customer Experience, but you can also get a jump on the competition in the new year. Having a record of your return on investment (ROI) for Customer Experience programs is vital. An increase in sales is excellent. But not all ROI is sales-based.

Marketing 210

Marketing Customer emotions Consulting Consulting 210

Beyond Philosophy

APRIL 2, 2020

That’s such a substantial threat that nobody ever puts the iPhones on sale. The three Fs are wording for Apple employees to use to manage customers’ emotions. For example, if the customer objected to the high price of Apple products, the Genius would have guidance on how to manage that objection. They use heuristics.

Customer centricity 398

Customer centricity Customer emotions Consulting Consulting 398

Beyond Philosophy

JANUARY 19, 2019

With a focus on these five key actions, you will not only improve your Customer Experience, but you can also get a jump on the competition in the new year. Having a record of your return on investment (ROI) for Customer Experience programs is vital. An increase in sales is excellent. But not all ROI is sales-based.

Marketing 199

Marketing Customer emotions Consulting Consulting 199

Beyond Philosophy

DECEMBER 22, 2015

As they are gathering information to help in day-to-day brand decision-making, consumers want, crave, desire, seek, and value content from marketers – as long as it is reasonably altruistic, informative and objective, and minimizes the ‘look of sponsorship’ and the three most readily identifiable sales ‘P’s’: push, pitch, and puff.

Marketing 231

Marketing Engineering Consulting Consulting 231

Beyond Philosophy

JUNE 1, 2015

Are, beyond customers who would be loyal anyway, are they driving more purchase activity and narrowed consideration sets? These programs produce positive sales increases for hotels, for example, but negative sales impact on car rental, airlines and food retail.

Airlines 210

Airlines Entertainment Consulting Consulting 210

Beyond Philosophy

MARCH 26, 2021

Customer emotions are essential in Customer Experience. Being deliberate about which emotions your experience evokes is critical, too. Today, we will take a deeper dive into making your customers feel “Cared for” with the 5 Rules for Making Customers Feeling Cared For and Valued.

Journey mapping 300

Journey mapping B2B Customer emotions Personalization 300

Beyond Philosophy

JUNE 11, 2015

The company doesn’t have, as a result, the ability to track, at household level, what customers are and aren’t purchasing in their stores. What Publix does, instead of loyalty cards, is try different alternative approaches to build sales. Some retailers do more than emphasize the sales and service fundamentals.

Airlines 274

Airlines Customer centricity Multichannel Sales 274

Beyond Philosophy

JUNE 4, 2015

As a result of all of these changes, they saw a 50% increase in e-commerce sales where the omni-channel approach was in local markets where there was a physical location. Enhance the current experience with Customer-led innovation. Here’s what the CEO of DICK’S said about the Omni-channel approach: 3.

Customer centricity 353

Customer centricity Technology Marketing Customer Experience 353

Beyond Philosophy

JUNE 4, 2015

More than just a buzzword, ‘being human’, especially in brand-building and leveraging customer relationships, has become a buzz-phrase or buzz-concept. To understand customers, the effective enterprise needs to think in human, emotional terms. But, there is little that is really new or trailblazing in this idea.

Airlines 360

Airlines Marketing Enterprise Advertising 360

Beyond Philosophy

FEBRUARY 28, 2016

Based on results drawn from over 100 categories and nearly a thousand brands, Brand Keys has determined that the average category decision process is now 80 percent emotional and 20 percent rational. This has significant implications for sales, service, marketing, and communications functions for every organization.

Journey mapping 150

Journey mapping Customer centricity Consulting Consulting 150

Beyond Philosophy

JUNE 17, 2015

In other words, consumers may shift back and forth from marketing to sales – and at their individual, emotionally driven whim. One important lesson that marketers have learned about content’s power (to attract or repel) is that it is far from linear.

Advertising 240

Advertising Engineering Analytics Marketing 240

360Connext

AUGUST 23, 2018

Here’s my recommendation for how to show empathy for your customers. Don’t be afraid to get real when documenting customer emotions. It’s another thing to be full-blown frustrated as a customer. Empathy means acknowledging the experience AND emotion of a customer.

Journey mapping 77

Journey mapping Customer emotions Customer centricity Contact Center 77

Lumoa

FEBRUARY 6, 2018

More brands will (and should) bring up customer feedback to the decision-makers in the company, and with the help of some new amazing technologies we’re changing the way businesses see their customers. Companies do marketing, sales and CRM – the customer does the experience! Read the full answers here below.

Customer Experience 121

Customer Experience Customer centricity Education Consulting 121