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It seems most organizations have a CustomerExperience program and an increasing number have started EmployeeEngagement programs. Because the experience you give your Customers is the same experience you should give your employees. The second examined the retail experience of 40,000 Customers.
I dedicate my career to helping organizations take their current CustomerExperience to the next level, or Beyond the Philosophy of it and into the “real world.”. Philosophy drives my actions, of course , including the following five: Philosophy #1: Experiences are not just about the “what” but also the “how.”.
A recent article by a major employee research and engagementconsulting organization led with the above headline. They were reporting on results of their national workforce tracking poll, the highlight of which was that employeeengagement had risen 1.2% Those question are: 1) Really? correlation.
For many years, there has been a debate whether you could assign a dollar amount to determine the return on investment for any CustomerExperience improvements. Keeping Customers results in a high increase in value. Focusing on customer retention with a better CustomerExperience will benefit your bottom-line expenses.
CustomerExperience as an industry is at a crossroads. In our recent podcast, we had a guest Bob Thompson, CEO of Customer Think Corp., an independent research and publishing firm focused on customer-centric business management and the founder and editor-in-chief of CustomerThink.com. It’s time to put up or shut up.
What we know from early research on employeeengagement is that if you have happy employees, chances are you’re going to have satisfied customers. My new ebook, Happy Employees Make Happy Customers , explores this concept in great detail. You must line up the external experience to the internal one.
They understand that delivering on the tangible and functional elements of value are just table stakes, and that connecting, and having an emotionally-based relationship with customers are keys to leveraging loyalty, advocacy, and brand-bonding behavior. They market, and create experiences, within the branded vision.
Being Customer-Centric requires rewarding those that contribute to Customer-Centricity. Too many organizations are still not rewarding CustomerExperience improvement because they don’t measure it. 5 Reasons Your Current KPIs Are Hurting Your CustomerExperience. It’s a simple concept, really. Some do both.
All the little parts along the way in your experience are what make a CustomerexperienceCustomer-Centric. Putting the Customer first in everything you do applies to every part of your organization, from the way you greet them to the way you bill them. Why Systems Matter to Your Customers.
In our customerexperienceconsultancy, we see employee stress and burnout as barriers to providing an exceptional customerexperience. If Huffington succeeds in transforming the way that companies view stress and performance, she could also help make it easier for companies to improve customerexperiences.
What wasn’t so completely understood at the time is that that this level of employee commitment and personal investment also positively impacted the employeeexperience. Customerexperience pros can argue back-and-forth about whether a vendor can create deep emotions such as bonding and love in a customer.
After meeting a fellow CustomerExperience proponent on a new social media platform called Clubhouse, we invited author and speaker Stacy Sherman to debate. The topic: Is CustomerExperience the new marketing, or is it an entity on its own? Key Ideas to Improve your CustomerExperience.
Your employees have the power to make or break your CustomerExperience this holiday season with the customer service they provide. However, when employees aren’t happy, customer service often suffers. However, they also provide an excellent EmployeeExperience.
Today’s guest post is by Ben Motteram , the Principal at CXpert, a customerexperienceconsulting company. Ben has over 20 years’ experience in customer service, and is a recognized CX thought leader. Everyone needs to understand how they are affecting the customerexperience. Thanks Ben!
In this article, we will provide a summary of many situations where a Contact Center Consultant could provide immense value. A consultant can be a sounding board for ideas. Identify Gaps or problems – Find the Problem Consultants conduct full 360 reviews of your contact center. This is what they do.
All organizations are on a journey from being Naive to Natural in the way they focus on the Customer, passing through each of four stages: Naïve, Transactional, Enlightened, and Natural. Naïve companies are the least customer-focused and Natural companies are the most customer-focused. What emotions are we trying to evoke?
Watch out this space as in a subsequent blog we’ll give advice on the different ways to change a habit… Blogs CEM CEO Conferences consultants consumer behaviour customerCustomer Analysis customer behavior Customer Behaviour customer centricity customer emotions customerengagementCustomerexperiencecustomerexperience books customerexperience (..)
Each year, we do a Global Leader Survey of top executives in CustomerExperience Management. While I believe there are several factors at work here that make the difference between the two organizations, employeeengagement is a big part it. What does your company do to encourage employeeengagement?
Although satisfied employees are generally supportive of the business, they likely won’t go beyond doing the basics of their job descriptions. An engagedemployee, to follow the accepted definition of HR professionals and consultants, is aligned with the goals of the organization and is highly productive.
Going the next step, beyond employee satisfaction, does their engagement profitably drive customer behavior? First, what does employeeengagement, which has been around for over twenty years, actually mean? You Also Might Like… EmployeeEngagement: Putting the Cart Before the Horse?
Southwest Attacks Its Late Problem Head-on with Its Customers. Southwest Airlines is a great Customer-centric airline with excellent employeeengagement. The Airline Industry: WestJet, Virgin and Delta Create Joyful Experiences. Should 4% of Customers Dictate Strategy?
Honesty is the best policy, and the only policy that gives you a chance for Customer retention. For more CustomerExperience concepts, register for our Advanced CustomerExperience Management (CEM) Certification Course beginning on April 20th. What do you do when you make a mistake? Please click here to learn more.
Nearly 40,000 employees from two unions contracting with Verizon have been on strike for a little over a month. Now, Verizon is learning firsthand the cost of not having a strong culture of employeeengagement—in actual dollars and sense. EmployeeEngagement and CustomerExperience Are Linked.
She shares how organizations can improve employeeengagement and customer satisfaction. Do they interact with the customers in a personable and effective manner? Read Shep’s latest Forbes article: Creating An Amazing CustomerExperience On A Budget .
Never truer words were spoken, particularly when you are addressing CustomerExperience. CustomerExperiences happen in the moment, and these moments happen every day, every hour of operation, in every channel. In all of these moments, an employee can make or break a CustomerExperience.
EmployeeEngagement: Your employees are people, and likely support the same team or local causes. It’s fun for employees to have a promotion that makes Customers happy. Happy memories are essential to your CustomerExperience. It also feels good to have a higher purpose and do good for others.
In other words, rudeness spreads faster than a shampoo endorsement between friends in the 70s and it can destroy your CustomerExperience. At the risk of stating the obvious, being polite to Customers in a CustomerExperience is critical. EmployeeEngagement and ROI: Are Your Employees Happy and Motivated?
Employeeengagement is critical to your organization’s hiring efforts. As the Fortune article points out, the Generation Z, fun-workplace-seeking employees will comprise at least 20% of the workforce by 2019, just three short years from now. Our four-part online EmployeeEngagement course covers the employee ambassador concept.
He moved me from Marketing to Customer Service, which was quite a surprise for people. This position, incidentally, set me on the path to CustomerExperience. If you enjoyed this post, you might be interested in the following blogs: Cracking EmployeeEngagement Through Leadership.
This concept becomes even more crucial when you become a manager and assess your team—especially as it pertains to how they work with or on behalf of customers. In our global CustomerExperienceconsultancy, we find most employees fall into one of five commitment categories for employees. Positive Loyalists.
But I see the same thing in the businesses we help at our customerexperienceconsultancy. Mission statements and aspirations are great, but standing alone, they don’t inspire employees or lead to concrete actions that improve the customerexperience. To Get Loyal Customers, Start with Loyal Employees.
of respondents in DMGs annual worldwide survey of customerexperience (CX) business and IT goals conducted in December 2024, making it the second-highest technology investment for contact centers in 2025. AI enables these enhancements, but so does the change in employee expectations.
For example, one of the recent debates asked the question, is CustomerExperience the new marketing? . Sherman is the Director of CustomerExperience and employeeengagement by day and the founder of DoingCXRight.com by night. In my view, I do not think CustomerExperience replaces traditional marketing.
In our customerexperienceconsultancy, we spend a lot of time educating people about the components of a great customerexperience. If customers just had a gadget that could do more or electronic kiosks they could play with in the store, or a virtual reality app – well, then the customerexperience would be great.
In doing so, the Royal Yacht Britannia team has thought through every aspect of the visit to create an excellent CustomerExperience. Downie explained that this was the result of recognising that Customer Service is only the final action in what has to be a much more strategic focus on the whole CustomerExperience. “If
We see this all the time in our CustomerExperienceconsultancy: We come in with a CustomerExperience program that we want to deliver. We give it to the customer-facing teams…. We haven’t taught them how to deliver the CustomerExperience we designed. First, Give Employees the Goal.
They are also the least engaged at their jobs and the most likely to job-hop. Unfortunately, none of this is good news for your CustomerExperience. They are the future of your workforce and the future of your CustomerExperience. As I always say, happy employees make happy customers.
By EX, of course, we mean employeeexperience. Customerexperience optimization has, for some time, been the stated goal of many enterprises around the world. Where the role of employees in meeting that goal is concerned, however, there has been a tacit belief that the equation “happy employees = happy customers” works.
Today, there’s a lot of discussion among corporate strategists, and even senior HR folks, about “putting employees first”. Whenever this is surfaced, it’s useful to ask some relevant questions with regard to ultimate enterprise value, particularly the employeeexperience vis-à-vis the customerexperience.
However, despite the rationality of this statement, too many organizations do not spend enough of their resources ensuring their employees are happy—and their CustomerExperience suffers for it. The question is, how do you get happy employees? Common sense dictates that this is logical.
But in today’s competitive job market and customerexperience landscape, employee satisfaction just isn’t enough. What you need to hold on to your team and have them deliver on the brand promise you made to your customers are engagedemployees. Act Now to Turn Customer Pain Points into Pleasurable Profits.
In fact, as we become more and more accustomed to shopping around for the best deal online, customers are likely to shop around for loyalty programs too, ditching one program for another if it offers better perks. So how does Hilton or any other company create true customer loyalty? Start by engaging the employees.
Today, people appreciate good CustomerExperience, but not enough to talk about it a lot. What gets them talking to people about your brand is having a unique CustomerExperience with moments of Innovative Service, or an Innovative CustomerExperience. The goal is not to make the customer go, “Wow!”
If they show up at your registration desk/exit row/car counter/hostess stand, how are you going to be deliberate about creating a great moment in their CustomerExperience? With all this demand (and who can argue that customers can be demanding?), it is easy to forget the importance of creating an excellent CustomerExperience.
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