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Top 5 Customer Service & CX Articles for Week of November 4, 2024

ShepHyken

Operationalize by Zeisler Consulting (Zeisler Consulting) If you’re wondering what CX really is, leave it to a marketer of course to put it succinctly and easily: CX is all about operationalizing your Brand Promise. The author writes in a very conversational style that, while entertaining, makes some great points.

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Why Customers Make Strange Decisions

Beyond Philosophy

In both situations, you are going to spend more money than you thought you were going to for entertainment. So, when you lose the ticket, you have drained what you allotted mentally for your entertainment budget that evening, so you are unwilling to spend another $20 (it isn’t in the budget, after all!). In both cases, you are out $20.

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8 Worst Mistakes You Don’t Want to repeat!

Beyond Philosophy

According to the YouTube Video , the family found the tech asleep on the couch in their entertainment room, using their son’s pillow for his head. And then the stories go viral or become the subject of well-produced and highly entertaining country song on YouTube. He was roused, where it appeared he would get to work.

Airlines 274
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Retail’s Worst Nightmare – Virtual Reality!

Beyond Philosophy

Toms shoes, for example, hopes to entertain its customers with an in-store virtual reality video that immerses them in a company trip to Peru to distribute shoes to children. As a customer experience consultant, I see customer experience at the heart of all of these virtual reality efforts.

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7 Books that changed our lives, will they change yours? – Essential summer reading

Beyond Philosophy

Shortly after the BT Customer Experience program was a success, I wrote my first of seven books on Customer Experience, Building Great Customer Experiences (Palgrave Macmillan, 2002) , and started my global Customer Experience consultancy, Beyond Philosophy. Rose has some entertaining examples where he illustrates that point.

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Make the Complicated Simple

ShepHyken

I quoted several people from sports, entertainment and business. Siegel+Gale is a consulting firm that specializes in making brands simple. Earlier this year, I wrote an article about the hard work it takes to make something look easy. The gist of the article was that we work hard to make doing business with us easy.

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Amazing Business Radio: Josh Liebman

ShepHyken

With more than 12 years of experience in the Hospitality, Tourism, and Attractions Industry, Joshua specializes in guest experience training, feedback analysis, mystery shopping, and quality assurance consulting.