ShepHyken
NOVEMBER 3, 2024
Operationalize by Zeisler Consulting (Zeisler Consulting) If you’re wondering what CX really is, leave it to a marketer of course to put it succinctly and easily: CX is all about operationalizing your Brand Promise. The author writes in a very conversational style that, while entertaining, makes some great points.
ShepHyken
APRIL 30, 2024
I quoted several people from sports, entertainment and business. Siegel+Gale is a consulting firm that specializes in making brands simple. Earlier this year, I wrote an article about the hard work it takes to make something look easy. The gist of the article was that we work hard to make doing business with us easy.
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Beyond Philosophy
JANUARY 19, 2022
While they have to this point largely been dominated by games and entertainment, these immersive technologies are poised to change how people interact with brands’ products and services in more everyday ways. The Financial Times selected Beyond Philosophy LLC as one of the best management consultancies for the last two years.
Beyond Philosophy
DECEMBER 24, 2022
and founder of TRAP LAB , a few months ago, there is sure to be something for everyone—or at least some thing to entertain you. The Financial Times selected Beyond Philosophy as one of the best management consultancies for the last four years in a row. This is what we have learned… appeared first on CX Consulting.
Beyond Philosophy
JANUARY 17, 2018
In both situations, you are going to spend more money than you thought you were going to for entertainment. So, when you lose the ticket, you have drained what you allotted mentally for your entertainment budget that evening, so you are unwilling to spend another $20 (it isn’t in the budget, after all!). In both cases, you are out $20.
Beyond Philosophy
APRIL 21, 2022
Consider the following: 57% of Americans want brands that make them laugh and entertain them. 66% of the older demographic want laughter and entertainment, so even more than the general population. The post 5 Rules of How to Effectively Target Your Critical Customers appeared first on CX Consulting. Subscribe today right here.
Beyond Philosophy
JULY 20, 2021
Shortly after the BT Customer Experience program was a success, I wrote my first of seven books on Customer Experience, Building Great Customer Experiences (Palgrave Macmillan, 2002) , and started my global Customer Experience consultancy, Beyond Philosophy. Rose has some entertaining examples where he illustrates that point.
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