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Make the Complicated Simple

ShepHyken

I quoted several people from sports, entertainment and business. Siegel+Gale is a consulting firm that specializes in making brands simple. My sister used to work with companies to rewrite complicated software manuals so the average person could understand them. They’ve complicated their message.

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Wow! It’s been an interesting year! This is what we have learned…

Beyond Philosophy

There have been moments, professionally and personally that have been exceedingly positive and have changed us for the better, even if it was just a little bit. In this episode, we each share a professional and personal lesson learnt from this year. This is what we have learned… appeared first on CX Consulting.

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7 Books that changed our lives, will they change yours? – Essential summer reading

Beyond Philosophy

Shortly after the BT Customer Experience program was a success, I wrote my first of seven books on Customer Experience, Building Great Customer Experiences (Palgrave Macmillan, 2002) , and started my global Customer Experience consultancy, Beyond Philosophy. Rose has some entertaining examples where he illustrates that point.

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Why Nostalgia is Not Just a Thing of the Past But the Present

Beyond Philosophy

For example, at our global Customer Experience consultancy, we take clients on study tours. For example, the entertainment industry thrives on it. That’s only one example of dozens in entertainment. It gives you an insight into that person and what’s important to them. People do want to relive their pasts.

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Framing Effects – Discover This Powerful Marketing Technique To Gain Growth

Beyond Philosophy

Moreover, these games are usually fun, so much so that sometimes the entertainment industry makes them into a game show. If you defected and the other person chose to cooperate, then you ended up with an excellent payoff for yourself, and the other guy won nothing. . The participants play, typically competing for a payout.

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Retail’s Worst Nightmare – Virtual Reality!

Beyond Philosophy

Toms shoes, for example, hopes to entertain its customers with an in-store virtual reality video that immerses them in a company trip to Peru to distribute shoes to children. As a customer experience consultant, I see customer experience at the heart of all of these virtual reality efforts. Kitchen showrooms are a good example.

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Beyond Philosophy - Untitled Article

Beyond Philosophy

It’s about my goal for my relationship with the person. It needs to have an element of entertainment or engagement that serves those relationship needs between people. She was the first person on TikTok to reach 50 million followers and then later was the first to gain 100 million followers.