Ignore This At Your Peril: How Customers Decide
Beyond Philosophy
OCTOBER 3, 2016
For example, you meet someone who eats vegan, so you assume they also exercise on a regular basis because your sister is a vegan and she is (obnoxiously) health conscious and exercises all the time. In this type, you compare traits of someone you see to a personal archetype. That’s one of the many reasons we all use them so often.
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