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SURVEYING YOUR CUSTOMERS - DON’T MAKE THESE 7 MISTAKES

CCNG

In today’s environment, surveys seem to be everywhere. We are sent a survey after nearly every transaction. The mix of transaction and relationship surveys has at times become indistinguishable to customers. Having tools to monitor the number of surveys sent to customers is important. Biased surveys are indeed useless.

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The Critical Steps to Ensure Your Program Is Not Seen As Something Soft and Fluffy

Beyond Philosophy

Perhaps more importantly, she wants these improvements to prove practical and effective rather than viewed as a “soft and fluffy” exercise that is not practical for the organization to continue to support. People think that the exercise is the answer to everything that’s wrong (or right) with Customer Experiences.

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The 3 Trends Customer Experience Professionals Can’t Afford to Ignore

Beyond Philosophy

Embracing the all-encompassing nature of customers’ irrationality: It is standard practice for Customer Experience teams to undertake a customer survey to determine why customers did what they did. This exercise will not reveal the real reasons customers decided to buy. Follow Colin Shaw on Twitter & Periscope @ColinShaw_CX. .

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Guest Post: How to Build Your Customer Experience Roadmap

ShepHyken

This summer, The Petrova Experience conducted a Customer Experience Preparedness Survey. That means two-thirds of the organizations we surveyed have not prioritized customer experience in their budgets and overall strategy. Do it yourself, or engage with a customer experience consultant like us. They deserve it.

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How To Measure Customer Emotions

Beyond Philosophy

Another part of the whole exercise to gauge feelings is first to define what emotion you are trying to evoke from your customers. In our global Customer Experience Consultancy, we recommend asking your customers often about how they feel. By that, I mean with a customer survey in the mail or online, etc.

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How Does Time of Day Affect How Much We Sell?

Beyond Philosophy

As a global Customer Experience consultant, I encourage my clients to design accommodations for this effect in the Customer Experience. You can put it on a customer service survey or glean it from a customer quiz. So what can you do to respond to a customer’s lack of resources? How can you accommodate customers throughout the day?

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Why Timing is Now to Automate Performance-Based Learning

CCNG

A recent CCNG panel webinar, Why Performance-Based Training Requires Automation , featuring Mike Roberts, Technology Leader for Learning at Citibank, who adopted simulations to automate role play and coaching exercises in 2020 and Trey Fischer, an industry-leading consultant, discussed today’s impact of automation on performance-based training.

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