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Whichever path you choose, the idea is to bring to life the essence of what the organization aspires to be (through the Company and Call Centre Operations Mission and Vision statements and/or Brand) to practical and applicable terms (through the Guiding Principles) for the front-line staff.
A key problem, said co-author Scott Broetzmann, is that many products and services are just more sophisticated and interconnected these days, thanks in part to technology. customer service representatives was just $36,920 in 2021, the latest year covered by federal data compared with $45,760 for all workers at the time.
Scott Broetzmann is the Co-Founder, President and CEO of Customer Care Management & Consulting (CCMC) and Mary Murcott is the President of the Customer Experience Institute for Dialog Direct. Carey Center for Service Leadership. I am Darima Fotheringham. Today I’m talking to Scott Broetzmann and Mary Murcott. It goes both ways.
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