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5 Rules for using Behavioral Science in Journey Mapping

Beyond Philosophy

The 5 Rules for Behavioral Journey Mapping. We were training customers with journey mapping recently when it became apparent that people didn’t understand what journey mapping could do for them. Our version of journey mapping is called Behavioral Journey Mapping.

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How combining this behavioral checklist to your journey maps will dramatically improve them

Beyond Philosophy

Journey Mapping is an excellent tool in experience design efforts. However, I often complain that they do not include the emotional journey, which is essential to designing an experience that engages emotionally with customers in a way that promotes customer loyalty. Most Journey Maps I see are more like the customer process.

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How Well Do You Know What You Really Want?

Beyond Philosophy

Mapping out customer behavior can help you identify Naïve Diversification Bias when it occurs. Many organizations participate in journey mapping, which is an excellent way to identify these moments in the customers’ process. However, if you present too many choices, you can overwhelm customers.

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Re-Imagining Your Customer Experience in a Time of Change

Beyond Philosophy

There are three different groups of organizations regarding opening up again after the pandemic: Organizations that are reacting to things: This group is changing the Customer Experience to respond to the crisis, but believe the present environment we are experiencing is temporary. Redesign your Journey Maps. 22 April 2020.

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Are you Irrational: 7 Questions to See If You Are Irrational?

Beyond Philosophy

I am sure that you raised your hand a few times during this presentation. When it comes to the emotional journey during this new and improved process, most organizations cross their fingers and hope for the best. Taking Journey Mapping to the Next Level. What it isn’t is rational, at least not all the time. I know I did.

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How Well Do You Know What You Really Want?

Beyond Philosophy

We know that many organizations have customer journey maps prepared, which is excellent for showing you a process. Moreover, COVID-19 has changed your customers’ journeys. Behavioral Journey Mapping takes this exercise a step further by charting customer behavior throughout the process.

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Is Outsourcing Your Customer Experience Really A Good Idea or Just Wrong?

Beyond Philosophy

For example, the trampoline retailer could say they don’t do installations but then present five installer options. It started when the consultant arrived to assess the damage and demanded a payment of £200 before they started. Our team members didn’t have it on them, but that didn’t deter the consultant.