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The 5 Rules of Behavioral Journey Mapping

Beyond Philosophy

We’ve recently trained some of our clients on journey mapping. We discussed the problems with journey mapping in a recent podcast. Traditional journey mapping is what a customer is doing, but is missing a few things. What is the first stage of your journey? (On

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5 Rules for using Behavioral Science in Journey Mapping

Beyond Philosophy

The 5 Rules for Behavioral Journey Mapping. We were training customers with journey mapping recently when it became apparent that people didn’t understand what journey mapping could do for them. Our version of journey mapping is called Behavioral Journey Mapping.

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The 5 Rules of Measuring and Managing Customer Emotions

Beyond Philosophy

Measure the specific emotions across the customer journey. Design the emotions into your journey maps. Train your people on how to evoke emotions. Rule #3: Measure specific emotions across the journey. Why do we do customer journey maps? Why do we worry about the customer journey? Be specific.

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Why Most Customer Experience Programs Fail

Beyond Philosophy

We work with Customer Experience (CX) professionals around the world and train them on how to go about implementing CX programs. Organizations create CX teams, undertake new Customer research, do journey mapping, but fall short of dealing with the cause of the problem: How Customer-centric your organization is.

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Exposed: The 7 Questions Everyone Should Be Asking

Beyond Philosophy

To be deliberate about the emotional CX, you should create a moment to moment map of your experience or what we call Behavioral Journey Mapping. Colin Shaw is the founder and CEO of Beyond Philosophy , one of the world’s leading Customer experience consultancy & training organizations.

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Command Customer’s Attention: The Secrets Uncovered!

Beyond Philosophy

We did a journey map last year and took care of all of these concerns.”. While I have no doubt that the journey map did an excellent job of identifying many elements of your experience that touch on these areas, I have much doubt that if you only did a journey map that you “took care of all of these concerns.”

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How Well Do You Know What You Really Want?

Beyond Philosophy

We know that many organizations have customer journey maps prepared, which is excellent for showing you a process. Moreover, COVID-19 has changed your customers’ journeys. Behavioral Journey Mapping takes this exercise a step further by charting customer behavior throughout the process.