Top 5 Customer Service & CX Articles for Week of December 16, 2024
ShepHyken
DECEMBER 16, 2024
Loyalty Programs Are GrowingSo Are Customer Expectations by Ed Crouch, Ben Eppler, Lauren Taylor, Christina Mhlenbein, and Elizabeth Hearne (Boston Consulting Group) This article explains that the incentives companies offer in a loyalty program must go beyond points, perks, and cash. My Comment: A new metric? What does that mean?
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