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Guest Post: Why Customer Experience Should Be at the Forefront of Your Marketing Strategies

ShepHyken

This week, we feature an article by Eleanor Hecks , editor-in-chief of Designerly Magazine. She’s also a web design consultant focusing on customer experience and user interface. When you make customer experience the forefront of your marketing efforts, you fulfill customer needs with a personalized approach. .

Marketing 200
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At A Fork In the Road: As a Customer Relationship Driver, Where Is Branch Banking Headed?

Beyond Philosophy

One industry consultant said that the new, high-tech branches are aimed at three customer personas: busy, gadget-centric millennials, Gen X soccer moms, and baby boomers who own small businesses. The largest banks appear to be all about building branch relationships through technology. Why does banking have to be a chore?

Banking 310
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You Don’t Have To Be Famous, Just Motivated: Anyone Can Influence Brand Behavior

Beyond Philosophy

Keller Fay defines an influencer (as distinct from someone who makes, or is likely to make, a recommendation) as “a person who has a greater than average reach or impact through word-of-mouth in a relevant marketplace”. These are ordinary people, not celebrity actors or pro athletes, government bigwigs, or corporate executives.

B2B 236
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Like Just About All of Their Customers… I LOVE Wegmans!!!

Beyond Philosophy

As the individual designated to do all of the food shopping for our family, the weekly experience is rarely something to be identified as a personal delight; but, at Wegmans, it is not a chore and is often pleasurable. Stores are attractively laid out, almost like an old-world open-air market.

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Top 5 Customer Service & CX Articles for Week of November 27, 2023

ShepHyken

When the person taking your order in a drive-through window at a fast food restaurant is upset when they don’t get tipped, we have an issue (which is addressed in the article). BONUSES 15 Surprises for Boosting Agent Morale by Call Centre Helper Magazine (Call Centre Helper Magazine) Are you tired of using the same old games and prizes?

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5 Top Customer Service Articles of the Week 2-7-2022

ShepHyken

This article is by an expert who consults in the NPS world. Foundr Magazine) You will never be able to please all of the people at the same time. There are simply too many diverse opinions, styles, situations, and personalities to ever enjoy a moment of agreement among your customers. You need to do something with the data.

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Top 5 Customer Service & CX Articles for Week of December 16, 2024

ShepHyken

Loyalty Programs Are GrowingSo Are Customer Expectations by Ed Crouch, Ben Eppler, Lauren Taylor, Christina Mhlenbein, and Elizabeth Hearne (Boston Consulting Group) This article explains that the incentives companies offer in a loyalty program must go beyond points, perks, and cash. What does that mean? What does that mean?