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The Meteoric Rise Of Content As A Driver of Buyer Behavior, Especially Rich Video: What Does It Mean For Marketers?

Beyond Philosophy

As they are gathering information to help in day-to-day brand decision-making, consumers want, crave, desire, seek, and value content from marketers – as long as it is reasonably altruistic, informative and objective, and minimizes the ‘look of sponsorship’ and the three most readily identifiable sales ‘P’s’: push, pitch, and puff.

Marketing 231
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Will Offering Free Products Increase My Sales?

Beyond Philosophy

Our listener wants help convincing his team that using a free trial will help sales. So, yes, offering a free trial could increase sales by activating the Endowment Effect. . So, it’s easy to imagine that this free trial would increase sales. One of our podcast listeners wrote to us with a problem. The Trials of Trials.

Sales 195
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Outsource Consultants Ranks on Inc. Magazine’s List of the Midwest Region’s Fastest-Growing Private Companies

Outsource Consultants

SAINT LOUIS PARK, MN, February 28, 2023 – Outsource Consultants is excited to announce that we are a 2023 Inc. magazine today revealed that Outsource Consultants is ranked on its third annual Inc. Magazine’s Regionals Midwest list even more special,” says Outsource Consultants President Corey Kotlarz.

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Guest Post: Why Customer Experience Should Be at the Forefront of Your Marketing Strategies

ShepHyken

This week, we feature an article by Eleanor Hecks , editor-in-chief of Designerly Magazine. She’s also a web design consultant focusing on customer experience and user interface. Your blog, website, and sales deck are pieces of content your customers will read. Eleanor Hecks is the editor-in-chief of Designerly Magazine.

Marketing 200
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At A Fork In the Road: As a Customer Relationship Driver, Where Is Branch Banking Headed?

Beyond Philosophy

One industry consultant said that the new, high-tech branches are aimed at three customer personas: busy, gadget-centric millennials, Gen X soccer moms, and baby boomers who own small businesses. Branches allow for direct contact with individuals and businesses important for the sales of financial services.

Banking 310
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Outsource Consultants Ranks No. 83 on Inc. Magazine’s Midwest Region’s Fastest Growing Private Companies

Outsource Consultants

Saint Louis Park, MN, March 15, 2022 – Outsource Consultants is excited to announce that we are a 2022 Inc. magazine today revealed that Outsource Consultants is No. About Outsource Consultants. Regionals Midwest honoree. 83 on its third annual Inc. Remember their names and follow their lead. The associated Inc.

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5 Top Customer Service Articles for the Week of February 25, 2019

ShepHyken

CeoWorld Magazine) Brand Keys 24 th annual Customer Loyalty Engagement Index ® (CLEI), conducted by the New York-based brand engagement and customer loyalty research consultancy has definitively identified “loyalty” as a profit-generator for brands that know how to create it and market it.