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5 Ways to Make Marketing More Strategic

ClearAction

5 Ways to Make Marketing More Strategic. As Marketing departments are taking a bigger role in customer experience management, a more holistic perspective will allow your company rise to the top of the field. Resources dedicated to post-purchase customer experience management tend to be repurchase campaigns and loyalty programs.

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4 Essential Questions to Answer for a Successful Cloud Move

Monet Software

Who will manage my cloud move? Additionally, you’ll need to consider your reliance on data, such as which telecom source(s) you integrate with for your Workforce Management (WFM) , Performance Management (PM) , Recording, and Payroll integrations. Or consider moving your workforce management tools to the cloud.

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Solving Complex Challenges through B2B Customer Experience

ClearAction

In my 2015 Customer Experience Transformation talk show with Eric Wansong, VMware’s Vice President of Customer Advocacy, he explained how his team adds strategic value across all company departments. Both are needed in customer experience management in order to produce sustained growth.

B2B 83
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Predictions for Customer Success in 2019

ChurnZero

Whether that’s AI-enabled analysis of customer data to help teams be proactive, in-house virtual assistants that are a resource to support teams as they work with customers or other operational applications, AI will play a larger role in this capacity next year.” – Julia Ahlfeldt, Customer Experience Advisor, Julia Ahlfeldt CX Consulting.

SaaS 73
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Customer Experience + Marketing: Pro’s & Con’s

ClearAction

Historically, customer experience management may have been thought of as the Service organization’s domain: dealing with post-purchase questions, returns, and misunderstandings. Therefore, executives should be ensuring superior customer value cumulatively across the customer life cycle.

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Building Team Confidence In Complex Sales Skills

Integrity Solutions

Underscoring this complexity is the fact that clients and prospects are expecting more strategic value from the organizations they partner with. Consider the example of a salesperson who typically sells to frontline managers but is now working with an opportunity where the SVP of Manufacturing is a key stakeholder.

Sales 61
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What skills do customer success professionals need in 2024?

ChurnZero

Skillset 3: Customer-centric consulting While new technology fuels efficiency, the heart of CS remains in understanding and anticipating customer needs. CSMs still need a consultative skillset for building trust, advocating for customers, and turning them into champions.