Emotional Affinity, Customer Service, and Collecting
CX Accelerator
OCTOBER 26, 2019
I recently attended a seminar where Dever explained that customers who have emotional affinity with a product or brand consider that product or brand essential to their daily lives. In a weird geekish way, I ran fictitious leagues simulating all potential outcomes of every NBA game each year on Lotus 123. Back to CX Accelerator Blog.
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