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How to Engage Customers – “Hearts, Then Charts” White Paper

ijgolding

Almighty Chief Strategy Officer Ian Fitzpatrick recently wrote and published the white paper, “Hearts, Then Charts,” which offers a practical framework for aligning organizations with their customers to create a customer-centric culture. Our research took us into the design, marketing, sales teams of 30 enterprise organizations.

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Sales, Marketing and Enterprise Uses of Interaction Analytics

DMG Consulting

Thank you for your interest in DMG Consulting’s publications. Sales, Marketing and Enterprise Uses of Interaction Analytics. The potential uses of IA span all customer-facing departments in an enterprise, sales and marketing being the biggest. Sales Use Cases . Please complete the registration form below.

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For Employees and Customers, Should the Goal Be Higher Engagement or Higher Experience Value?

Beyond Philosophy

A recent article by a major employee research and engagement consulting organization were reported on results of their national workforce tracking poll, the highlight of which was that employee engagement had risen 1.2% Those question are: 1) Really? and, 2) Where’s the consistent proof for individual companies? correlation.

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Changing Customer Experience with the All New Webex Contact Center [WEBINAR]

Cisco - Contact Center

Sheila McGee-Smith is a leading communications industry analyst and strategic consultant focused on the contact center and enterprise communications markets. She is a frequent speaker at industry conferences, user group and sales meetings, as well as an oft-quoted authority on news and trends in the communications market.

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Guest Blog: How to Use Social Media to Provide Great Customer Service

ShepHyken

Brooke Harper is a seasoned writer and sales consultant and has written hundreds of articles and white papers covering all aspects of B2B sales, phone marketing, and advanced sales strategy. This is a simple and effective way to make each customer feel that their time and patronage is valued.

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The Preoccupation With Pre-Customers

Beyond Philosophy

Marketing consultant and author Robert Tucker has stated, “Companies are often so concerned about attracting new customers that they denigrate their unique value proposition to loyal customers.” Sales force and senior management compensation is often based on acquisition, not retention or per customer revenue optimization.

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Essential Aspects of Sales Training

Integrity Solutions

What Is Sales Training? Sales Training – at its heart – should be about learning to uncover and identify customer needs, thus creating value and providing service. Successful sales people know is about doing something for the customer – not to the customer.

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