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“Digital First” and Transforming the Contact Center Associate’s Role

The Northridge Group

Companies need to train their staffs to be ready for more complex customer interactions than they’ve handled in the past and to pick up wherever the digital experience dropped off. In a “digital first” customer service environment, associates should expect simple calls to be scarce.

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The ChatGPT Revolution

The Northridge Group

For example, GPT-4’s NLP enables it to better understand customer needs and respond quickly to requests. Additionally, its capacity for personalized conversations allows companies to provide more targeted customer care in real-time. Recommendations Q: What is involved with installing GPT-4 in the contact center?