Remove contact center associations Remove Customer Care Remove Customer Service
article thumbnail

“Digital First” and Transforming the Contact Center Associate’s Role

The Northridge Group

With companies across nearly every industry scrambling to create exciting “digital first” customer experiences , it’s easy to imagine that human associates in traditional customer service contact centers could be left behind. Yet nothing could be further from the truth.

article thumbnail

The ChatGPT Revolution

The Northridge Group

It has immense promise not only for enabling people to talk with machines but also for improving customer service, providing emotional support, and revolutionizing key processes associated with other lines of work that are currently done solely by humans. Installing GPT-4 in the contact center requires a clear strategy.