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Reaching Out to Improve the B2B CX

The Northridge Group

For example, when a hospital that does 1,200 MRIs per month calls to find out why an insurance company rejected 90% of its claims, not only must the insurance company’s contact center associates have good answers but the experience of getting to the answers must be well-orchestrated too. It allows time for preparation.

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The ChatGPT Revolution

The Northridge Group

Many existing chat technologies still rely on simple scripts and pre-programmed generic responses, which do not add value to the conversation. In some cases, this may mean tasking contact center associates with monitoring where the technology gets things wrong and then feeding it new information.