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This could be something as simple as frequently forgetting passwords or something more serious like needing help to trace a purchase or needing a necessary feature on the platform they’re using. A customer pain point is a distinct issue that your customers or prospects encounter during contact with you at various touchpoints.
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A recent study by Conduent, which surveyed customers in the U.S. The more companies strive to implement technology in their customerservice practices, the more they struggle to offer seamless experiences. Take measures to enforce security within the contactcenter and from the customer’s side.
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Chat, SMS, social media…there are so many channels these days for customerservice. Not only do customers have their preferred channels, but they are also expecting you to deliver the best service possible on these channels at all times. But is it really necessary for your brand to use them all? In short, absolutely.
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