Why You Must Address Customer Irrationality Before It’s Too Late
Beyond Philosophy
MARCH 25, 2019
At British Telecom (BT), we were buying a CRM system. With the CRM decision in BT, we did not set out to be irrational about it. We had people in to train us all on how to make this decision using this matrix, which was what to look for in a CRM system and how to “score” the presentation for the data we collected on it.
Let's personalize your content