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5 Tests to Reveal How Customer Centric Your Channel Strategy Is

Beyond Philosophy

Do you allow Customers to use whatever channel they wish to communicate with you, or do you restrict them to one or two channels? The answer to this question can show how Customer centric your company is. This post is the fifth in a series of nine posts that uses our Naïve to Natural customer-centricity assessment.

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Do You Harness the Power of Habit in Your Marketing Yet?

Beyond Philosophy

They are, of course, using a life event as a major trigger for changing habits and the one they chose is woman-specific. It has proven to be successful…so successful that there is a famous story where a father learned a couple of weeks after Target that his teenage daughter was expecting. The Power of Habit.

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Are you Irrational: 7 Questions to See If You Are Irrational?

Beyond Philosophy

For more Customer Experience concepts, register for our Advanced Customer Experience Management (CEM) Certification Course beginning on April 20th. I would love to read below in the comments of the irrational things that you do in your day-to-day life. Please click here to learn more.

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eBay & PayPal’s Split is Good for Customers

Beyond Philosophy

Coming out from under eBay’s shadow will let them blossom, into what I hope will become a Customer-centric organization. They have Customer-centric leadership. It’s great that their new CEO, Dan Shulman is coming from American Express, a highly Customer-centric company. Consider the pay phone.

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What Does Customer-Centricity Even Mean?

TeamSupport

Take being customer-centric , for example. Just because a business declares that they are customer-centric and therefore always put their customers first, does that make it true? As stated above, being truly customer-centric requires always putting customers at the center of the business.

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What Can We Learn from Restaurants and Casinos?

Beyond Philosophy

For more Customer Experience concepts, register for our Advanced Customer Experience Management (CEM) Certification Course beginning on April 20th. . I would be interested to hear about these in your comments below. Please click here to learn more. An Inside Look at the Casino Experience.

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Don’t Disappoint your Customers this Holiday Season

Beyond Philosophy

A customer is hopping mad and in your face. I wish it were as simple as just asking your Customers what they want and getting the real answer. It isn’t of course, because sometimes the Customer might not even know. Institute a Customer-Centric focus, not an operational focus. You want to fix it, FAST.