Remove Course Remove Customer centricity Remove Employee engagement
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Making Optimal Customer Experience A Focus of Your Company’s (And Your) Thinking and Doing: The Case for Foundation and Advanced CEM Training

Beyond Philosophy

How do individuals and organizations achieve what we describe as a “natural”, or obsessive state of customer-centricity where: Emotional and rational customer needs/expectations are well understood throughout the enterprise. All employees have the responsibility of providing customer value.

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Beware: Are YOU on Your Employee’s Naughty List?

Beyond Philosophy

Career Bliss determined the three factors that contribute to this employee happiness: Existence of a positive work environment. It would be wise to review these three elements in your employee engagement strategy. Except, of course, when changing those systems or operations. Opportunity for career growth.

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Starbucks CEO Gets It, Does Yours?

Beyond Philosophy

When was the last time you got an email from your CEO suggesting that you need to be concerned about how your Customer feels? For the vast majority of you, my guess is your answer is never, unless of course you work at Starbucks. I talk a lot about Customer-centricity of organizations. Does your CEO get it, too?

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Do You Harness the Power of Habit in Your Marketing Yet?

Beyond Philosophy

They are, of course, using a life event as a major trigger for changing habits and the one they chose is woman-specific. It has proven to be successful…so successful that there is a famous story where a father learned a couple of weeks after Target that his teenage daughter was expecting. The Power of Habit.

Marketing 418
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Philosophies to Improve Your Customer Experience in 2015

Beyond Philosophy

I dedicate my career to helping organizations take their current Customer Experience to the next level, or Beyond the Philosophy of it and into the “real world.”. Philosophy drives my actions, of course , including the following five: Philosophy #1: Experiences are not just about the “what” but also the “how.”. You Will Now.

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What Ants Can Show You About Employee Engagement & Customer Centricity

PeopleMetrics

In the aforementioned study , researchers watched five ant colonies over the course of two weeks. Antsy for Customer-Centric Cultures. For example, independent research shows that customer focus plays a role in employee engagement. The Ants Go Marching None By None. were never seen working.

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Getting Employees to Care: Employee Engagement and Culture

PeopleMetrics

You’re going to have to face them sooner or later if you’re trying to build a customer-centric culture. Before you bang your head on your mahogany desk, maybe you should ask yourself another question: Why should your employees care? The bulk of companies are just trying to figure out where to start: engagement or culture?