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The 5 Rules of Measuring and Managing Customer Emotions

Beyond Philosophy

Once you realize that emotions are a significant part of the process, it is time to work them into your business strategy. Today, I will talk about five rules for measuring and managing customer emotions that we shared on a recent podcast. The 5 Rules for Measuring and Managing Customer Emotions. Be specific.

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Guest Blog: How to Manage Customer Emotions

ShepHyken

Stewart and Patricia O’Connell, write about how to manage customer emotions and ensure that employees know how to be empathetic. Customers are smarter than ever and we must know how to create a positive experience. You can’t improve your ability to manage customer emotions just by telling employees to be sensitive.

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How to Measure Customer Emotions

Beyond Philosophy

It requires you to determine the average positive emotions (from the Hierarchy) and subtract the average negative emotions (also from the Hierarchy). Of course, I realize this is a very simplified version of a real world process that would require research and data analysis. The result is the NEV. Calculating the NEV is Simple.

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How to Measure Customer Emotions

Beyond Philosophy

It requires you to determine the average positive emotions (from the Hierarchy) and subtract the average negative emotions (also from the Hierarchy). Of course, I realize this is a very simplified version of a real world process that would require research and data analysis. The result is the NEV. Calculating the NEV is Simple.

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How to Create Unbreakable Brand Loyalty through Emotional Connection

Beyond Philosophy

Listen to the podcast: Bob Black, one of our podcast listeners, loves our ideas about evoking specific customer emotions. In my experience, many organizations fail to evoke a specific customer emotion. Most people agree that customer emotions are essential to an experience. The bottom line is this.

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What’s a Customer Journey Map? Template & Crash Course

PeopleMetrics

Let's start by reviewing the basics of customer journey mapping and why it's such a valuable practice for your business. What's a customer journey map? A customer journey map is a visual or multimedia representation of all the touchpoints that a customer has with your business over the course of your relationship.

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Does It Matter How You Refer to Your Customers?

ShepHyken

Isn’t that what you want with all of your customers—a long-term relationship in which the customer continues to pay for what you sell? Most people would call them customers. Some people say that the term “client” implies a long-term relationship. Then there is the term “guest.”