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The 5 Rules of Behavioral Journey Mapping

Beyond Philosophy

We’ve recently trained some of our clients on journey mapping. We discussed the problems with journey mapping in a recent podcast. Traditional journey mapping is what a customer is doing, but is missing a few things. What is the first stage of your journey? (On Build deliberate memory points.

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How combining this behavioral checklist to your journey maps will dramatically improve them

Beyond Philosophy

Journey Mapping is an excellent tool in experience design efforts. However, I often complain that they do not include the emotional journey, which is essential to designing an experience that engages emotionally with customers in a way that promotes customer loyalty. Most Journey Maps I see are more like the customer process.

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Customer Journey Mapping: Apply Insights Everywhere

ClearAction

Customer Journey Mapping: Apply Insights Everywhere. Customer journey mapping is a big investment in most companies, and money is being left on the table. according to what you've learned from your customer experience journey mapping. Customer journey maps are a means to an end, not an end in themselves.

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The 5 Rules of Measuring and Managing Customer Emotions

Beyond Philosophy

Measure the specific emotions across the customer journey. Design the emotions into your journey maps. Rule #3: Measure specific emotions across the journey. Why do we do customer journey maps? Why do we worry about the customer journey? The pandemic isn’t your fault, of course.

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Customer Experience Journeys: Map for Actionability

ClearAction

Customer Experience Journeys: Map for Actionability. How actionable are your customer journey maps? One of the appeals of journey maps is they look sexy. Yet I've noticed that many customer journey maps aren't really designed to get full mileage from them.

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Command Customer’s Attention: The Secrets Uncovered!

Beyond Philosophy

There is, of course, physical pain, the boo-boos of life, as it were. We did a journey map last year and took care of all of these concerns.”. Journey maps only outline the process, the rational parts of an experience. Because of this, you need to do more than a journey map. Pain takes many forms.

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5 Top Customer Service Articles for the Week of January 14, 2019

ShepHyken

Of course you are. 4 Ways Customer Journey Maps can Improve Customer Experience by Michael. My Comment: I’m a fan of the customer journey map. Here’s a nice article that has several good ideas to help you take advantage of the work you put into the journey map exercise.